Digital marketing doesn’t happen in a vacuum, at least not successful digital marketing. You need to arm yourself with tools that help you watch your audience, watch your competition, and keep you up to date on any and all trends happening in your field. You can’t be everywhere at once or do everything at once, but you can give yourself some help.
From schedulers to post content, to CRMs, to social listening tools, there’s plenty of ways you can divide and conquer your digital marketing goals. They’re not all going to be free or cheap, you need to pay to play for a while, but getting some of these tools in your arsenal can change the trajectory of your company.
Here some places to look at implementing tools for your company, to help boost your digital marketing work.
Social Media Posting Can Drive Targeted Customers
Social media is too big and too sprawling to tackle without some help. The first thing you want is some sort of scheduling tool that allows you to put content in a queue for publication, in addition to do on-the-fly posts as the need arises. With many of these often comes content suggestion tools and hashtag or trending topic trackers to make sure you’re taking advantage of every opportunity.
No matter what your business, audience, a significant part of your visitors as well as opportunities choose social media.
Anytime you publish a post or perhaps create new content your website, it usually takes some time in order to get visibility in search. As a result, not many prospects will most likely be aware of your post till the next time they surf the net. Social media posting provides potential for individuals to locate your post as well as then click through to your website.
Online search engine robots understand sites which are regularly yielding targeted traffic. Your strategy should include ranking in Google, as this will help to generate targeted traffic to your site will most likely boost your authority online. Because your content will most likely appear in the feeds of fans as well as individuals enthusiastic about your services, you should always strive to publish quality over quantity. It will not only supercharge your targeted traffic, it can also earn the kind of customers you actually want. In most situations, this may be as easy as re-sharing content. Sharing your posts on a regular basis (or at least once per month) is a great way to keep your strategy relevant!
Keyword Research
For SEO, you can’t go in blind. While some keywords are obvious, others are not. You need to utilize some sort of keyword research tool to figure out what the top performing keywords are, what the bid rate is on them right now, and how many times a month users search that topic. It’s not just about your product or business name at face value, you need to figure out all the ways someone could find you.
When you have identified exactly what to communicate, you’ll want to then think about your audience. Essentially, keyword research is centered on ensuring your visitors are capable of finding your content. Consequently, you’ll want to determine is what keywords will grab the attention of your expected audience and then incorporate that content into your strategy.
It goes without saying, that when devising your plan, it is a good idea to optimize for your most important products or services. Furthermore, you’ll want to choose key words from your visitors viewpoint. A great tool to assist with this effort is Google Trends research tool. Here you can research just how frequently particular keywords are utilized compared with other terms.
Email Marketing
Email marketing remains worthwhile today. Several marketing studies maintain that e-mail advertising is an excellent marketing channel, greater than social media, Search Engine Optimization, and affiliate marketing. With the hype over new channels, this decades-old innovation remains among on top! Keep in mind individuals are overwhelmed with disruptions, such as ads just about everywhere they search online. Before you begin an email strategy, you’ll want to respect your readers.
You’ve probably heard a lot about email blasts, and probably not all positive things. People hate spam, but somehow email still seems to work. The trick is to get your messaging in front of your potential customers and audience. To email your audience, you need to have an email infrastructure in place. Plenty of companies exist out there to help you out, the trick is finding the one for you.
What is the Difference Between Digital and Static Marketing?
Digital marketing is versatile, fluid, and happens in real time. It’s more attuned with the person who makes up your audience, rather than a faceless demographic. While billboards and pamphlets are staples of marketing past, digital marketing is the only way to stay relevant and stay in front of customers.
Do I Need Outside Marketing Help?
You might. Many companies contract marketing consultants or even hire full marketing agencies to help set up a marketing program for them. There’s no harm in at least looking into freelance marketers who have experience in setting up infrastructure for companies to have a more robust marketing presence. Digital marketing is the present and will continue into the future. Get on top of it and keep yourself ahead of competition, ahead of trends, and in front of your competitors.
A little bit about us – Web Fox Marketing is a web agency in Livonia, Michigan SEO as well as digital marketing experts. We serve our local communities near Livonia, Novi, West Bloomfield, Farmington Hills, Ann Arbor and beyond. In addition to digital marketing services, we are knowledgeable in search engine ranking advantages , Google ads marketing (PPC), SEO services, social media prominence, and more!
Your website most certainly is the beginning, as online success in our connected world relies on on search engine ranking & significant exposure to diverse advertising outlets. Our Michigan lead generation company is more than happy to assist you with any questions you may have. Drop us a line today and let’s kick-start building your next project!
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