Digital marketing refers to the marketing delivered through digital media such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.
This type of marketing uses electronic devices to convey promotional messages and measure their impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other devices.
It can take many forms, including
Digital marketing is often compared to methods of promotion used earlier referred to as traditional marketing such as magazine ads, billboards, and direct mail. Television and Radio were the sources of traditional marketing.
Digital Marketing Course by Henry Harvin®
Ranks #1 Amongst Top 5 Most Trending Digital Marketing Courses by India Today
This type of marketing campaign involves digital communication, it’s digital marketing.
Digital Marketing Strategy
A digital marketing strategy is a set of planned actions performed online to reach specific business goals. This means performing consistent actions at the right time through the most suitable online channels to increase revenue and improve relationships with the audience.
The top 10 Digital marketing courses in Pune are:
1.Henry Harvin
Henry Harvin is a leading career development organization. Henry Harvin is one of the pioneers in propagating professional and technical certifications in India. It was founded in 2013 by Kounal Gupta. Henry Harvin is a global education technology company that primarily offers both online and offline certification/diploma/degree programs.
About the course
It is a 32-hours Online Training program that gives information on digital marketing strategies, tips, benefits, as well as implications. It gives 1 Year Gold Membership of Henry Harvin Digital Marketing Academy with Free monthly brush-up sessions and Study material. It gives access to the Learning Management System (LMS) with Recorded videos of the sessions. It also provides 100% placement, internship, and project support exclusively entitled for Digital Marketing Professionals.
The course could be joined by
Benefits of CADM Training Program
2. IIDE – Indian Institute of Digital Education
IIDE is India’s leading institute of Digital marketing. It is awarded as “India’s Best Digital Learning institute” by Indian Education Congress and Awards 2020.
IIDE offers a comprehensive Online Digital Marketing Course with 13+ Certifications with an advanced teaching methodology. Students learn from high-quality video courses, guided by top industry professionals & experts.
They allow the facility to attend the weekly live online sessions with the trainers to solve doubts, queries, learn through fun activities and revise the topics.IIDE believes in a customized, concise, and real-world relevant curriculum.
For additional questions and doubts, students can also avail themselves of 1-on-1 mentoring sessions with the trainers for a detailed query-solving session.
Course Syllabus
Course Duration & Fees
The duration of the online digital marketing course is 3-4 months, which comes down to approximately 12 hours per week. The fee for the course is INR 67,795 + Taxes with a 0% EMI option available.
3. Digital Trainee Academy
Digital Trainee Academy is India’s 1st ever-practical digital marketing institute offering one of the best digital marketing courses in Pune. This institute follows the ‘Say No To Theory’ rule. From students to entrepreneurs and working professionals can opt for this course to gain a better knowledge of the digital industry. This helps to gain better career and job prospects as well as achieve a hike in salary. Digital Trainee in Pune offers an advanced digital marketing course recognized globally.
Course Syllabus
About the course
4. Freelancers Academy
Freelancers Academy imparts practical application of each skill taught. They enable each student to work on real-life work projects through their agency to ensure that they know how digital marketing works. Freelancers Academy has also been awarded by Radio City in 2019. They offer a live instructor-led online course.
Course Syllabus
About the course
5. Digital Vidya
Digital Vidya is Asia’s leading professional training institute in Pune. Since 2009, Digital Vidya has over 38,000 trained professionals from 16,000 brands, a few being Nokia, eBay, reliance, Naukri, etc have participated in the digital marketing training batches conducted by Digital Vidya. Digital Vidya has partnered with
Course Syllabus
About the course
6. PIIDM Institute
The PIIDM institute in Pune offers practical and job-oriented digital marketing courses in Pune. This course covers from basics to advanced levels of influence and industry-proven tools of digital marketing. Their course is designed professionally and the training is provided by experts in the field. They provide 15+ certifications, globally recognized by Google, HubSpot, etc.
Course Syllabus
About the course
7. LIPSINDIA
Post Graduate Program in Digital Marketing
Ranked #1 Amongst the Top 5 Trending Digital Marketing Course by India Today | Validate your professional skills in the field of Digital Marketing
LIPS India, also known as the Lavenir Institute Of Professional Studies is recognized as the best digital training institute in the country. They offer a digital marketing course in Pune. It has been designed by experts and professionals in the fields of IT, IIM, etc. LIPS India provides Google Adwords certification after finishing the course.
Course Syllabus
8. NSDM Institute
NSDM is one of the most recognized training institutes that provides a professionally designed course in digital marketing. NSDM provides a combination of theoretical as well as practical training to their students in digital marketing, SEO, Google Analytics, and social media marketing along with globally recognized certifications.
Course Syllabus
9. EXCELR
EXCELR is a leading Institute for Digital Marketing Courses. The course will be delivered by highly experienced and certified trainers who are considered as one the best trainers in the industry. The course provides hands-on exercises on each topic that is covered in the training. Along with the training, we offer you 1-year e-learning access, 11 global certifications from Google, Facebook, YouTube, etc., and placement assistance. Many of our past participants are working for various companies as digital marketing professionals.
About the course
10. Digital Seed
Digital seed is offering digital marketing courses in Pune. It offers guidance from experts in this field. Digital Seed is an online world and online marketing is the key to conquer the market. There is a good scope in the field for those who possess the right attitude towards making decisions.
Most of the institutes focus on imparting theoretical knowledge. Digital marketing cannot be learned through theories, it requires hands-on experience is a must. Digital seed offers practical-based digital marketing sources.
Types of digital marketing
There are many specializations in digital marketing as there are ways of interacting using digital media.
Search engine optimization
Search engine optimization, or SEO, is a marketing tool. This is the art and science of making web pages attractive to search engines. SEO is a science because it requires you to research and look for different contributing factors to achieve the highest possible ranking. The most important elements to consider when optimizing a web page include:
Content marketing
SEO is a major factor in content marketing. It is a strategy based on the distribution of relevant and valuable content to a target audience. The goal of content marketing is to attract leads that ultimately convert into customers.
Content marketing matters and there are plenty of reasons to prove it:
Content marketing writers should be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand. When the content is relevant, it can establish strong relationships throughout the pipeline.
Social media marketing
Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube.
Because social media marketing involves active audience participation, it has become a popular way of getting attention. Social media marketing is extremely useful in helping understand how well you’re reaching your audience. Gives information on the number of shares, comments, or total clicks to your website.
Pay-per-click marketing
Pay-per-click or PPC is posting an ad on a platform and paying every time someone clicks on it.
When a spot is available on a search engine result page, also known as a SERP, the engine fills the spot with what is essentially an instant auction. It is based on a number of factors, including:
Each PPC has 1 or more target actions that viewers are meant to complete after clicking an ad. These actions are known as conversions, and they can be transactional or non-transactional.
Affiliate marketing
Affiliate marketing is making money by promoting another person’s business. It could be either the promoter or the business that works with the promoter, but the process is the same in either case.
Marketing automation
Marketing automation uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising. Marketing automation lets companies keep up with the expectations. It allows brands to:
Email marketing
The concept of email marketing is very simple. It requires sending a promotional message and hoping that the prospect clicks on it. This aims at
The benefits of digital marketing
Digital marketing has become prominent because it reaches such a wide audience of people and offers a number of other advantages as well. These are a few of the benefits.
A broad geographic reach
When an ad is posted online, people can see it no matter where they are. This makes it easy to grow a business market reach.
Cost efficiency
Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. The costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give less control over target audiences.
Digital marketing gives much more flexibility and customer contact for an ad.
Quantifiable results
It tells whether marketing strategy works, the customer is attracted or not, and how much revenue it drives.
With digital marketing, results monitoring is simple. Digital marketing software and platforms automatically track the number of desired conversions.
Easier personalization
Digital marketing allows gathering customer data in a way that offline marketing can’t. Data collected digitally tends to be much more precise and specific.
With digital marketing, all of the information is available about automated tracking.
More connection with customers
Digital marketing allows communication with customers in real-time.
social media strategy is great where the target audience sees the latest post, comment on it or share it. It means more buzz surrounding the product or service, as well as increased visibility every time someone joins the conversation.
Interactivity benefits customers as well. The level of engagement increases as they become active participants. The sense of ownership can create a strong sense of brand loyalty.
Easy and convenient conversions
Digital marketing lets customers take action immediately after viewing an ad or content.
With digital marketing, one can click a link or save a blog post and move along the sales funnel right away.
Digital Marketing Is A Lucrative Career
The digital marketing industry can garner a starting salary between 25-35k per month. With things changing so rapidly in the digital marketing industry, one can do great work in this field.
Digital marketing revolves around these 5Ds:
Scope of Digital Marketing after Covid-19
After the pandemic Work from Home (WFH) jobs have increased. Due to Covid-19, many companies are shifting towards digital marketing for advertising and marketing. There will be a great demand for digital marketing specialists across India once the economy restores to normal.
The demand for digital platforms has increased and as per reports. 50% more time is spent by users on social media. This gives a great opportunity to companies to target these specific users. Many individuals are now shifting towards GIG-based work (Freelance). Demand for quality freelancers has increased due to many restrictions on offline activities.
Digital marketing is the marketing of goods and services via digital technologies.
Digital marketing is the marketing of goods and services via digital technologies.
Digital Marketing is not difficult to learn you can easily learn most of the aspects of Digital Marketing. Like SEO, SEM, SMO, and many more
Digital Marketing is not difficult to learn you can easily learn most of the aspects of Digital Marketing. Like SEO, SEM, SMO, and many more
The kind of jobs that are available in the digital marketing sector, one of the biggest jobs includes Social Media Marketing.
The kind of jobs that are available in the digital marketing sector, one of the biggest jobs includes Social Media Marketing.
The following could be learned during the course:
1. Get to know the basics of digital marketing.
2. Start your own website.
3. Become an SEO Expert.
4. Get a Google Ads Certification.
5. Master Facebook Ads Advertising.
6. Become an expert in Google Analytics.
7. Get a digital marketing job as a freelancer.
8. Get a real internship.
The following could be learned during the course:
1. Get to know the basics of digital marketing.
2. Start your own website.
3. Become an SEO Expert.
4. Get a Google Ads Certification.
5. Master Facebook Ads Advertising.
6. Become an expert in Google Analytics.
7. Get a digital marketing job as a freelancer.
8. Get a real internship.
Grab the opportunity to become a Certified Agile Digital Marketer with the CADM Digital Marketing Certification. Become a distinguished Henry Harvin alumni and join a network of 18,000+ successful alumni worldwide.
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