With 2019 coming to a close, businesses should
look towards creating better brands in 2019. The typical digital marketing
strategies, such as conversion rate optimization, social media, and SEO will
continue to play a crucial role.
However, marketers will pay more attention to
mobile marketing more than ever before. Here are some of the digital marketing
strategies that will matter most in 2020.
1. Big Data Will Finally Take Off
The debate about big data has been around for
several years, but it has done less for most businesses this far. Brands like
IBM and Google are making a kill from big data. More companies, including the
small and medium brands, will make maximum use of big data in 2020.
Therefore, big data will become a viable
marketing option in 2020. With automation and machine learning, there is no
limitation to the insights you can extract or amount of data you can process.
Most businesses will be looking for better ways
to get their hands on sufficient data.
Big data will remain among the top that
will reign in 2020.
2. Machine Learning and Artificial Intelligence
The first practical gift from machine learning is
artificial intelligence. This platform will change everything about how people
do their business. Machine learning processes vast volumes of data and spots
patterns in various datasets.
It uses these insights to make reliable
predictions depending on its findings. These algorithms can predict consumer
behavior using limitless data amounts. In 2020. Machine learning will be
available to all people.
Anyone can build machine learning using tools
like Azure. You can even achieve this objective without also writing one line
of coding.
3. Personalization
Marketers have been paying close attention to
personalization, but it has never taken off. The reason is that there has not
been any technology to help personalization work effectively.
However, we now have the right technology to initiate
personalization fully. However, GDPR (General Data Protection Regulation) makes
it a bit hard to collect personalized data from customers.
However, it is much easier to collect this data
from the consumer than ever before. Therefore, brands will continue to
personalize the sessions of individual users in the best way possible. An
excellent example of this technology is the use of Chatbots.
4. Data Transparency and Protection
GDPR aims at protecting user data and creating a
transparent process to utilize it. Digital marketers will adapt perfectly to
this strategy in 2020.
All brands will become more serious about data
protection and transparency. You will have to get permission from users before
you collect any personal information.
You will have to be clear with how you will be using
the data and delete anything upon the request from users. Digital marketers
will have to comply with other regulation depending on the part of the world
where they are located.
Everything you will be doing with customer data
will be different, including email signups. The digital marketing strategies
will strive towards transparency and protection of customer information.
5. Contextual Targeting
GDPR is making is much hard to get personal data
from customers. Therefore, digital marketers will be exploring alternative
targeting options. Contextual targeting
comes top on this list because it does not rely on user data in any way.
The focus of contextual targeting is the content
that users engage with and individual user sessions. One example of contextual
targeting is to put display ads on the websites that your audience visit most.
For instance, people who buy new cars will always
rethink about their insurance situation. Therefore, it makes a lot of sense to
place insurance ads in car retailer sites.
The industry has been paying close attention to
personal data in the last decade. As a result, contextual marketing has not
been able to grow that much. However, given the restriction that comes with
GDPR, more emphasis will now head to contextual targeting in 2020.
6. “Generation Z” Targeting
There has been more emphasis on target
Millennials in the past decade. However, generalization is now coming out and
will rule in 2020.
The oldest post-Millennials were born between
1998 and 2016. Most of these people are now from university and preparing to
become adults. The generation has a critical role to play when it comes to
making purchase decisions.
Therefore, generalization will form a critical
component of digital marketing strategies. Marketers will pay more attention to
the next generation of consumers in 2020. Since Generation Z is rising,
marketers will continue to adapt their approach to their needs.
7. Content Marketing
Even though this looks like an obvious thing,
managers will pay more attention to content marketing than ever before. It will
be above everything else, including machine learning, big data, and many more.
Therefore, the content will remain to be the king of in 2020. After all, you can never market without content. The secret is to make sure that you are getting everything right.
Social media has increased the demand for video
content among users. Several platforms like Twitter, YouTube, Instagram, and
Facebook support live video streaming.
Marketers will pay more attention to give their
users what they need most. Therefore, the use of video in digital marketing
strategies will be on the rise. It is believed that video will be commanding
82% of digital marketing in 2020. One of the most predominant features will be
live streaming.
9. Conversational UIs
Devices like Amazon Echo and Google Home in
households will bring forth the age of conversational UI. The trend will
continue to increase in 2020 as technology keeps on improving. Users will be
more comfortable to talk to devices.
It changes the way people will be designing all
interfaces. The changes will be geared towards making voice-oriented platforms
more accessible.
10. Dynamic Funnel Marketing
Given the fact that GDPR makes personal data hard
to achieve, managers will be doing more with their data in 2020. You can no
longer force your users along with the predefined sales funnels. Machine
learning will make big things possible at the most ideal time.
Once people allow marketers to use their data,
they will create dynamic sales funnels that will adapt to their previous
actions. Therefore, users will not hit a roadblock because of one sales path
and drop off usage.
You will adopt the digital marketing strategies
that will keep your users in the right direction. Special offers can motivate
some users, while others may prefer product reviews. Dynamic funnel marketing
will help marketers to meet the needs of all their target audience.
Conclusion
These are the leading digital marketing
strategies that will be ruling in 2020. It is good to adapt to them if you want
to increase your online visibility. These digital
marketing trends will be the primary determinants of operations in the
online marketing industry in 2020. It will be hard to compete favorably unless
you adapt them.