Digital marketing may feel like a big question mark, especially if you’re new to it! One aspect of Ledgeview’s business is our Marketing Consulting Services, which addresses digital marketing challenges you may be managing and more.
Throughout the year, we provide top tips to help guide you. This is what you loved most in 2019!
Our Top 10 List is based off of page views, clicks, shares, and engagement statistics.
We all start somewhere with the concept of inclusivity, especially when it comes to including it in our business model, values, and strategies.
This unit is a good way to begin to understand the concept and integrate it into your practices.
What does this path entail?
The objectives are to:
- Understand the difference between intent and impact
- and – List the six principles of inclusive marketing
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When it comes to SEO, the value is undeniable.
An effective SEO strategy will send high quality traffic to your website, and help you find high quality leads that convert to customers more swiftly. When you know how to leverage SEO strategies to drive success as a marketer, you do your organization many favors.
In this post, we cover the top five tips for excellence.
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Do you remember the birth of Twitter, way back in 2006 when the idea of reaching a celebrity in real-time was new, hashtag usage was an emerging concept, 140-characters was the standard, and Chrissy Teigen had not yet taken a seat on her thrown as the Queen of Twitter?
If you’re shaking your head, don’t worry – we understand.
Twitter has entered its teenage years, and has gone through a serious evolution since its inception!
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Marketing Cloud is a product offered by Salesforce, used for delivering relevant, personalized journeys to your target audiences across the right channels and devices.
The product helps marketers deliver the right messages at the right time to the right users throughout a campaign timeline, during the entirety of the relationship.
Within Marketing Cloud, users can take advantage of integrated solutions like Customer Journey Management, Email Studio, Mobile Studio, Social Studio, web personalization, advertising, content management and creation, and data analysis.
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Today, we focus on the next unit, .
This unit covers the objectives:
- Explain the two important categories of context
- and – Understand how to avoid cultural appropriation and how to counter-stereotype
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Marketing automation refers to a software platform that automates manual tasks and multi-step processes such as email and social media campaigns, allowing marketing departments to get more done with less effort.
Marketing automation is commonly mistaken as a glorified email marketing platform, but it is so much more than that.
Marketing automation allows marketers to create efficiencies they wouldn’t otherwise see with their email service provider.
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While you may not have been impacted or anticipate being impacted by cybercrime, the results don’t lie. Odds are, you will be, especially with the growing rates among the statistics you’ll find below.
There are many measures, however, which you can take to lessen the blow of cybercrime and be proactive in protecting your information. We have several blogs, for example, on how to set up two-factor authentication to increase account security, but that’s another topic all together!
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Mindfulness of consumer behavior will indeed be the marketer’s best ally when approaching their 2019 strategies.
There are a few key tactics that a variety of businesses and industries can use to reach their target audiences more effectively while simultaneously building brand loyalty and increasing retention rates.
Successful engagements across touchpoints are the keys to success for brands everywhere.
While video continues to rise and attention spans (seem to) continue to decrease, marketers can apply these tactics to produce successful outcomes
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2. How to Verify Your Local Business Facebook Page
Verifying your local business page on Facebook is simple.
After you’ve created your page and assigned it as a local business, verifying is easy.
We walk you through the steps in this quick-tip post!
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While your strategy may work for the first few months of 2019, it’s important to be open-minded when it comes to making adjustments.
As a marketer, you know how much the success of your strategies is dependent on your team’s ability to be proactive, reactive, evolutionary, and adaptable.
That in mind, it’s time to consider the reality of the marketplace this year.
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We hope you’ve enjoyed revisiting these top digital marketing tips of 2019, and look forward to creating more tips for you in 2020!
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