End of third-party cookies
Another important change is that Google Chrome will stop using third-party cookies. The plan is that, by 2022, the browser, like Firefox and Safari, will no longer support this tracking technology used in advertising campaigns. This maneuver aims to strengthen privacy and, therefore, user confidence.
Shopping on WhatsApp
The Facebook instant messaging application is already widely used by businesses, but the Shopping Cart feature is new. This new feature allows users to browse their catalog, select items, and send orders as messages.
Biometric identification
According to a recent European study, two thirds of respondents prefer to identify themselves with biometric data for online payments. It can be done by facial recognition or using other physical features. For security’s sake, this trend will play an increasingly important role in the growth of online shopping.
You may not be familiar with this shopping platform from Google as it has only been around for six months; however, it is likely to make its mark in 2021. Looking like a social network, it combines video and e-commerce, allowing users to watch product demos of up to 90 seconds. Purchases are made directly on the app.
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