Is your engagement on Instagram Stories low, do struggle with getting your Instagram Story viewers to engage with your content? If you answered, yes, to either then keep reading we’re about to give you some extremely helpful tips to increase engagement on Instagram Stories. 

Social media marketing is all about the engagement that you have from your audience. As much as your Instagram Story views & reach are important, it’s even more essential to have Instagram Story Viewers take action & engage.

Although Snapchat first used stories, the introduction of Instagram Stories certainly changed the way users interact on social media. Today, there are hundreds of millions of people using and viewing stories on Instagram every day. 

It begs the question: what’s there to like about Instagram stories? Indeed, there are reasons to like Instagram stories and many things to like. Some of these are: 

Instagram stories are very much different from Instagram feed posts. While few people might find this confusing, they are still inspired to engage your content, which is very important for businesses and brands on social media. However, with stories, you don’t like, comment, or share them. The interaction on Instagram stories is different from the regular Instagram post feed. 

Instagram audiences interact in different ways to stories than with other social media networks. What’s important to get enough engagement is to understand how the audience engages with content that is posted on stories and offers them the motivation and opportunity to engage your stories. 

Top 3 Tactics to Boost Engagement on Your Instagram Stories

1. Use stickers 

Stickers are usually very fun to use on Instagram, and they help your stories to appear more interactive. When it comes to boosting engagement on your stories, there are mainly two major types of stickers:

Question stickers

While it’s easy for you to use your stories to get your audience to ask you questions, there are more unique benefits that you stand to gain when you use the question sticker. If someone asks a question and you repost the question, the person also receives a notification that you have answered their question. They get to view your story automatically again. 

So, you can tell your audience to ask you questions about a topic and subject, what they like or expect to see from you, and their biggest challenges. Don’t forget to use the question stickers, though!

Poll sticker 

Almost everybody loves a poll. According to the study of one of the top , you can use the to get your audiences’ preferences so that it will guide the choices and decisions you make in your business or get general feedback. 

The poll sticker is a cool feature as it gives you easier access to all the people partaking in your poll. This allows you to send direct messages to them within 24 hours after the poll’s conclusion so you can further the conversation. 

Other stickers 

There are other sticker options on stories that could help boost your audience engagement. Location stickers, for instance, can help you become visible in searches from a particular region. You can also get your stories to more people by adding hashtags to them. These stickers add more interactive flair and attention-grabbing to your sticker to boost your performance. 

2. Use CTAs

You sometimes have to tell people those things that you want or need them to do. This is the same with engagement on Instagram stories. You can use relevant prompts to increase your storytime and retain viewership. Here are some examples of how:

3. Create Shareable Instagram Story Content 

One sure-fire way to increase the engagement on your Instagram Story is to create content that is shareable. When we say “shareable” it means that the stories contain things that the viewers might need to screenshot. Some examples of this are:

Conclusion 

Instagram stories allow you to remain in touch with your followers and stay in their feeds without having to post on your profile. You’ll notice that you can grow your account better by being active on Instagram stories. 

Hopefully, with the tactics discussed in this article, the engagement in your stories can rapidly increase, so you can think of better ways to use this option. 

Emma Coffinet is keen on capturing the attention of a target audience, she is writing for blogs, dissertation writing services, and , creating content for social media and magazines. She keeps herself well-read with the changing trends of the web world. Emma loves to pen down her knowledge in an engaging and simplified way. She also enjoys leading, motivating, and being part of a productive team; equally comfortable working on her own initiative.

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