When you’re thinking about marketing your small business you want to be sure you are offering transparency and accessibility.
Social media gives you as the business owner to build trust that does not have to be manufactured. Yet it is vital for pretty much every industry.
But many small businesses struggle with the idea of marketing on social media.
Why?
You may be hesitant because you don’t see the value of spending time there. However consumers now are expecting transparency. They want to be able to go on Instagram, find your page and scroll through your products and see what you and others are saying.
You don’t need to be on every single social media platform. But when you have a presence on the right social media platform, it’s a way for your target customers to connect with your brand. (see how it all ties together?)
There are so many creative ways to market on social media. Platforms such as Instagram can provide a cool ‘behind the scenes’ look into your business – a first look at upcoming products. People can instantly engage with it. You can do live videos, you can do reels. Get a good grid going and start building up your brand.
Instagram grid example
Always remember to put out content that will make an impact. This can be a challenge since people are getting bombarded with millions of ads each day. Put time and thought into curating content.
Don’t have the mental capacity but have the budget? This would be a good time to think about hiring people that specialize in this field to do it for you.
One of the greatest benefits of being a small business is that you can run your company how you want.
You can see your visions come to life. With the right digital marketing strategy your journey as an entrepreneur can be a very long and fulfilling one.
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