Any small or large business without “digital marketing or digital advertising” is like a vehicle with no engine.
More than two million people are expected to make their purchase online using the internet by 2021 or in upcoming days. It sounds like hyperbole or exaggeration. This whole large scenario includes services as well as products. There is a huge number of audiences online that will helps you to increase and improve your business result.
Start your small business with a definite goal in mind. With the right digital marketing strategies and approaches in place, then see what happens, your business can increase in results. An effective and impressive digital advertising strategy helps you to get not only the products but also services.
There are several digital marketing strategies. But the question is which advertising strategy or method is best to use. The best strategy fits both the vision and goals of the company. There are several campaigns are available that helps to advertise your business digitally.
Digital Marketing Campaign Examples
1.Email Campaigns
‘Email Campaign’ is one of the best digital advertising strategies and it needs to be a must for any small business.
Email newsletters at the forefront which are very simple and easy to set up. You advertise an opt-in form on your web page. therefore the required customer will know the current updates or changes in your business. Generally, these sign-ups are combined into your web pages courtesy of email service providers.
But think about that business that does not have its website. Can they utilize these types of the campaign?
They can use but they need to have their Facebook account. If they already have a list of emails, then they can combine with their Facebook page to run advertising campaigns. Drip sequence is another type of email marketing campaign which is more complex and difficult to handle. These campaign works if and only if you already have an active existing email list or customer list.
2.PPC(Pay-Per-Click)
‘PPC ads’ are one of the common and effective digital marketing strategies. But it is very costly and expensive.PPC allows your web pages to rank in the top paid search engine results for certain keywords only which people are searching on Google. If your business is using tags or keywords are assumed to be powerful and popular, then it needs to be spent huge money on it. But you want to ignore it and still use PPC smartly. The other way is you can use longtail keywords. This method is more affordable, cheaper and much more suited to your budget.
3.Content Marketing
‘Content Marketing’ is another great method to run or drive traffic on the search engine. In these types of campaigns, you can use any type of content or data that you want.
Only depending upon which types of contents you want to use at the moment, you can go with many options such as videos, articles, blogs, infographics and more…Your content will be driven by your keywords only. Your content must be rich in keywords having the best quality.
4.Social Media
We all know and experience the power of social media. If you work with social media, you need to have an eagerness to invest in it. Social media like Facebook, Twitter, Instagram and more are very effective as well as quick digital advertising methods. It also requires both time and money.
And more important is the exact social media network that you want to concentrate on your efforts only.