A well-thought-out digital marketing strategy can make or break your business. Regardless of how great your products and services are, if you don’t know how to effectively market them, people won’t know they exist let alone how they can benefit from them.
Competition in the digital space is fierce, with new brands and products emerging every day, so you need to find a way to cut through the noise.
The following 4 tips will help you improve your strategy and get your business moving in the right direction.
1. Set Clear Goals
Before you can start building your digital marketing and sales strategy for this year, you first need a clear goal. The beginning of the new year is a perfect time to review your goals and think about what you want to achieve. Do you need more traffic to your site or maybe you want to generate more leads? A marketing campaign without a clear goal is practically a waste of time and money. Why? Because you won’t know how to measure the progress and results of your work.
Setting a clear goal will provide purpose, clarity, vision, and direction. In other words, goals lead to success, and once you hit your goal, you will know you’ve made an impact. Some of the most common marketing goals include increasing brand awareness, acquiring new customers, boosting brand engagement, increasing revenue, etc.
2. Know Who Your Audience Is
Understanding who your target audience is and where they are present online is the basis of any solid digital marketing strategy. Your audience has to be part of every business decision you make. The question is: How to identify target audience details that will help you create a journey for your ideal customer?
Start by looking at your social media analytics and website analytics in order to collect as much demographic information as you can. This will give you insight into your target audience’s behavioral traits and, as a result, make your digital marketing and sales efforts more effective.
When you have all the data in place, you’ll be able to make informed decisions about the type of marketing campaigns you should be running, the channels you should choose, the targeting approach you should take, and the budget size you should opt for. With in-depth data, you’ll also be able to create a more effective buyer journey for your customers and refine all the processes in your marketing and sales funnel.
3. Make Your Website Mobile-Ready
Mobile should definitely be one of the most important considerations in digital marketing and sales. On a global level, more than 68% of all website visits in 2020 came from mobile devices, which was a substantial increase from 63% in 2019. For comparison, desktop users drove 28.9% of total visits.
In fact, your whole strategy should be mobile-first when you look at the number of mobile users worldwide today. According to the latest data, there are 5.31 billion unique mobile phone users worldwide. In addition, the share of mobile eCommerce sales has increased from 52.4% market share in 2016 to the current 72.9% market share.
In 2020, Google announced that they were going to officially switch over to mobile-first indexing and set the final rollout date for late 2021. Consequently, if your site is not mobile-ready and responsive, you’re putting yourself at a big disadvantage.
4. Keep Up With SEO
Search engine optimization is the key to a successful digital marketing strategy. It can help your site rank higher on SERPs, allowing for greater visibility and organic search traffic. The SEO specialist on your team should make sure that your content is optimized with target keywords, a URL structure that correlates with those keywords, and Google-friendly HTML formatting.
However, they should also keep an eye on the latest SEO updates and changes. In 2021, Google launched a Page Experience update which involves more emphasis on core web vital metrics in the categories of visual stability, loading, and interactivity. This means that the largest search engine is placing even more ranking factors on UX elements.
As always, in order to see results from your SEO strategy, you’ll need to be up to speed with the newest metrics. If you are still not sure what this means for your site, consider getting an SEO audit. This will help you determine where your website stands in the wake of the updates, and make a solid plan for this year.
Final Thoughts
The four tactics that we have discussed in this post are just a few foolproof methods that can help you in enhancing your digital marketing and sales strategies and achieving positive results by the end of the current year. Be sure to also take a look at your marketing metrics from the past year to see what worked and what didn’t work, then make the necessary improvements and incorporate the tips mentioned above in your 2022 digital strategy.
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