COVID 19 is pandemic. All enterprises are dealing with multiple issues
because of the lethal effects of Coronavirus. Digital marketing agencies have
always contributed to the success of many SMBs and enterprises and in this
situation of the pandemic, each digital marketing and SEO company can
contribute in one way or another. Here are some tips you can follow in this
situation to help yourself, your clients, and others being a responsible
digital marketing company or an expert.
1. Do not be
opportunist; at least this time
Digital marketing experts are known for being opportunists. Grabbing top trends, weaving different digital marketing campaigns around the top trends to get more eyeballs and possibly sales is an art, which each digital marketing expert knows. However, this is not the time to do so! Behave responsibly.
Coronavirus is a deadly virus that has nothing to do with certain IT
solutions and services. It is also not related to house cleaning or interior of
the same. I have seen many people have started SEO marketing with content
crafted with keywords related to COVID 19 to sell their services.
First of all, this is misleading and would reap no real benefit to you or your clients. People are acquainted with different sources of information, and Google has set a lot of new things to keep people aware of what is right and what is not. Thus, there would be hardly anyone who would buy an IT software or best SEO services or interior designing, just because Coronavirus is out there.
In a nutshell, grabbing attention by adding COVID 19 related keywords
will anyways not going to bring any sales or branding benefits to irrelevant
products and services. Thus, better not get into that sort of marketing. Also,
sharing wrong information or tricking people is definitely not a good business
strategy so better avoiding that by following the best digital marketing
practices.
2. Do not use COVID
19 related keywords in SEM
As I mentioned in the earlier point, digital marketers often believe in grabbing opportunities and it does apply to all segments of digital marketing. One of the most popular and massive digital marketing channels is PPC marketing, also known as SEM (Search Engine Marketing). Some PPC advertisers have started using Coronavirus related adverts to bring that traffic on their website. However, there are multiple reasons for not doing so:
3. Use your digital
marketing skills in the goodwill of people
Digital marketing is a powerful tool and being a digital marketing expert is indeed a boon if you use your expertise wisely. This is the time to use your expertise in online marketing to benefit others. As we all know, all anxiety and panic cases are created due to rumors spread via social media and unverified articles. You can run a social media marketing campaign to generate awareness. You can do the following with your social media marketing expertise:
You can also use content marketing to share positive information curated
from reliable sources.
In a nutshell, generate awareness and try to avoid the news, which can create panic.
4. Educate your
clients
This is very much important being a responsible digital marketer. Use your skills to benefit others. There are many industries that are facing a downfall because of the Corona effect. For example, the Indian stock market hit the lower circuit as soon as the market opened. There are many such industries that are facing losses. In such a situation, the pressure on the hired full service digital marketing company and/or digital marketing manager increases to bring more prospects. This often leads marketers to apply tactics like diverting traffic searching for COVID 19 to their site with tricky ways. However, the best approach would be educating customers. You must educate your customers about the facts related to:
End Notes
Digital marketing is not just a job. It is a responsibility. You must take this responsibility wisely by acting ethically in this situation of a pandemic. You need to help people understanding the situation and help others with the right information instead of tricking people to increase visitors or sales.