Digital marketing has opened up numerous opportunities for businesses. They have blurred the geographical boundaries and expanded the potential reach. It has made it easier and cost-effective for brands to promote their offerings in the best possible way.
Thus, there’s no doubt that the importance of digital marketing is growing. A few years ago it was just a part of marketing but it’s evolving towards becoming an independent wing on its own.
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Moving on, even if you decide to do it in-house or outsource it, these are a few important digital marketing strategies that you should consider implementing.
Must-use Digital Marketing Strategies for Your Business
Search engine optimization is one of the most important strategies in digital marketing. SEO helps you build and increase your visibility, engagement, and traffic on search engines organically. It’s a long-term effort and has helped businesses gain some amazing results.
SEO involves making use of the right keywords and search terms throughout your website in order to make it user-friendly and easier for Google to find out what you cater to. SEO has 3 parts to it – on-page, off-page and technical. Optimizing for all three is vital.
However old email marketing may be, it has constantly evolved and experienced some advanced changes over the years. Email marketing in the digital age allows you to automate your campaigns, send out emails on specific triggers, specific audiences and let you add personalization points throughout.
Conducting email campaigns on a large scale has become much easier with the help of digital marketing tools and being one of the most used messengers even today, you should definitely take advantage of it.
If your business doesn’t have enough online presence on search engines like Google, it’s almost like you don’t exist. While SEO helps you in the long term, you can make use of search engine marketing to gain some quick traffic and impressions.
In SEM, you need to bid for the keywords or search terms that you’d like to show up on as an “Ad”. You can also add a list of keywords you don’t want to show up for. Google shows 4 ads on the top and 3 at the bottom on a single SERP. Also, you’re charged only when a user clicks on your ad.
We’re all aware of how we turn towards Google for any/every query, thus running ads here is highly recommended because of its intent-rich nature.
Social Media Marketing
The use of social media is increasing exponentially and hence it totally makes sense to tap your target audience on these platforms. While the intent on social media may not be as high as search, engagement is definitely something you should look out for.
The interaction on social media can help your brand build some great awareness campaigns or reputation-building activities. And running ads on Facebook and Instagram is super manageable with their tool Facebook Ads Manager. You can target as niche as you want, test different copies, select different types of ads, and a lot more.
As important as content creation is, the marketing aspect of it requires equal attention. If you don’t benefit from your best piece of content on all relevant platforms, then your content is being wasted.
Tapping into the right platforms with the right approach is very important. Generating leads, converting consumers, or simply creating awareness – your goal could be anything. Your job is to market the content in a way that helps you bring sales.
A single piece of content can be promoted on all marketing channels by making tweaks to suit the needs and intent of the channel.
That’s about it with some of the top digital marketing strategies that you cannot afford to miss out on. However, there’s so much more to digital marketing.
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These professional training programs help you identify the digital solutions to your business and train your workforce with the right digital marketing skills.
Is there any digital marketing strategy that you have previously used and worked wonders for you? Let us know in the comments section below.
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education. He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.