In the current digital age, businesses are built and strengthened with a well planned digital marketing strategy. Digital Launch is one of the popular digital marketing agencies in Saigon Vietnam. For the last 5 years since establishment in the industry we have proudly supported many small to big enterprises.
After many trials and errors, we have learned what the most important skills are that marketers need to have. The skills needed to be able to be successful in such a fast changing and competitive industry.
In this post we are going to give you all these essential skills that we look for when hiring new marketing team members.
So if you are the one that is trying to learn about digital marketing or improve your skills as well as knowledge to be a better marketer.
This post is for you.
Now let’s start !
- Data Analytics
What’s the big deal about data? It’s the fuel that powers successful digital marketing campaigns. Simple as that !
To get a high ROI, you don’t want to run your marketing campaign based on intuition or gut feeling. Failure is a key fundamental to learn but you don’t want to end up losing too much in testing, costing your time, efforts and money along the way. A recent survey from McKinsey analysis showed that if you put data at the core value on your marketing and sales decisions achieve 15% to 20% higher ROI.
By saying that, you need to have a lot of knowledge about understanding data, numbers and be able to read your analytics.
Google Analytics is one of the most important and free tool to look for these data
- The traffic of your site.
- Where does the traffic come from?
- The conversion rate.
- Return of Investment ( ROI )
- Product – driven Marketing & UX
A good mobile app design or website always starts with an UX design. UX stands for User Experience and is an important factor to maximize user experience. We may have heard the term UX design but many of us are still unaware of how much UX design has influenced customer’s buying habits and personas.
At Digital Launch, we truly believe “Good UX leads to clearer marketing messages”
As marketers we are all trying to explain our products / services and bring it to customers in the most effective way. There are several ways to do this:
- Deliver the message to the right person at the right time.
- Make an attractive offer
- Articulate that offer clearly and persuasively.
Number 3 is where UX comes into play. UX provides invaluable insights about what users do and about the psychology of the user, which lead to smarter marketing. How we display our pages and utilize on-page elements is central to our marketing efforts and our ultimate success.
3. Content creation
In the past, content creation was only known for content writing and little else. Nowaday content creation has gone to a new level through the combination of well written content, attractive images, graphics and other visual elements of marketing.
With tons of information available lay out through many different industries on the internet, it’s not easy work for the brand / marketer to create content that can stand out amongst all those crowds. Those content writers with the ability to create, curate and manage content are absolutely unbeatable digital marketing skills for businesses in all industries.
Some of the researches done on content creation marketing has proved that:
- About 60% of online purchases come from reading a blog or a piece of content promoting your brand.
- A regular posting process of blogs raises your brand’s reach by 3X more than the usual.
Customers are more likely to purchase items after reading a post, a blog, or watching an entertaining video with attractive and unique content. There is no doubt a digital marketer that can create content with high click-through rates is highly appreciated.
4. Search Engine Optimisation (SEO)
If you have never heard about SEO, it stands for Search Engine Optimization. To be particular, SEO is a way to rank your website on the top list of the search engines such as Google or Bing with your determined keywords when your potential customer researches your niche of products/services.
Search engines are the algorithm system which means it is updated and getting smart through time so companies are looking for digital marketers with highly skilled in SEO practices to keep their web pages in the top pages on search engine search like Bing or Google.
As long as you master your skills in SEO. Record the changing position on your determined keywords and check the position of the page with keywords you are ranking on a daily basis. Study your analytics and figure out which keywords are getting you the most conversions. Then, use those keywords more.
SEO is a constantly changing game, it is really tough to adapt as the industry changes rapidly. However, if you are alway stay updated every time the algorithm changes and make the changes according to it, you will be an indispensable member of your company’s digital marketing team.
5. Social media marketing
In order to be a successful digital marketer, you have to be able to market correctly on all different types of social media channels.
According to the statistics from Backlinko, as of April 2021, the number of people who use social media worldwide has increased to 3.96 billion people which is 58,11% of the world’s population.
Every digital marketing campaign wants to achieve a lively and engaging social media presence. Truth be told, the best social media strategy requires much more than just the well-written content. You could maybe have the most unique and interesting content blog post but without the right strategy, it will not create reach and engagement as you believe it can deserve.
On the latest research from Quicksprout, you need to have a deep understanding of a variety of topics to create the long-term with the high ROI social media strategist, which are:
- Colour psychology
- Analytics
- Visual Marketing
- Copywriting
This is not an easy task.
Because of how difficult it is to master social media marketing, the better you are at them, the more successful you will be reaching out to your target audience.
Let’s wrap it up
Digital marketing is one the best industries for the brand to reach out to the customer. Whether you are a newly digital marketer or you have already been in the digital marketing field for a long time, you will always need to improve your digital marketing knowledge in any of the above skills. That’s all the core fundamentals for your future success.
The post TOP 5 IN-DEMAND DIGITAL MARKETING SKILLS IN 2021 appeared first on Digital Launch.
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