Top 5 Reasons to Utilize Digital Marketing During These Challenging Times

Do you have questions about how to enhance your marketing efforts during these uncertain times? We bet you do! Focusing on only the customers who are browsing your products and services right now will allow for more effective use of your marketing dollars and overall higher conversion rates. Here’s our latest blog post to show you how.

How to reach consumers in the new normal due to COVID-19

Historically, Marketing’s role has been to reach customers and prospects at the right time with the right message. Over time, that task has become inevitably more challenging due to the changing landscape. We’re experiencing more interruptions and distractions, leaving us with a more fragmented marketplace. Our current challenge is in the form of microscopic pieces of genetic material infecting our otherwise healthy population. The Coronavirus has brought our normal lives to a halt, challenging marketers once again to pivot to find ways to reach current and potential customers.

With much of the workforce spending 8AM-5PM doing their respective jobs from home, this is an opportunity to reach people with messages on social media or digital website ads. So, what is the rule of thumb when it comes to marketing through unchartered waters? We’ve compiled a short list of the Top 5 things to keep in mind:

We know companies are making tough decisions right now in preparation for the future and new normal. Please rest assured our team of experts is standing by to provide information to help you better navigate these marketing decisions.

Learn more about Prisma’s Integrated Digital Marketing Platform, Direct Mail 360.

For more information or to schedule a meeting CONTACT US.

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