“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
Joe Chernov, Pendo
Whenever you launch a business, you will think of getting the customers to your door. To make customers bang on your door, all that you need to do is an extensive marketing. You need to market your products / services in such a way that it reaches a large number of customers across the globe. But, is it possible to make the customers bang on your door steps? Can a good or even a great marketing do that magic? The above quote from Joe Chernov gives you the answer to these questions. A big YES!!! Marketing always plays an important role in the growth of a company.
From traditional forms of advertising to digital marketing, it is constantly influencing the success of any business. For small businesses, it is very important to have an effective marketing strategy.
Especially, in recent times, digital marketing is considered to be a rescuer for small businesses. But how does it rescue small business owners? Here are the top 5 reasons why digital marketing is a rescuer for small businesses:
1. Social Media – A Boon :
Just imagine the days when marketing and sales executives banged on the door of customers for marketing their products. Reaching out to customers, making them realize the use of their products, arranging a demo, etc were considered tedious processes in the last decades. But just take a look at recent days, it has changed to a greater extent due to social media, which is indeed a boon for small businesses. But, the fact is that the marketplace is very competitive.
Customer referrals and word-of-mouth can contribute to traffic, but if you do not appear where your potential customers hang out, they will be unable to find your business. All that you need is to build your online presence and reach out to millions of people across the world. The most effective usage of social media yields good results in marketing.
2. Provides equal opportunities :
Digital marketing provides equal opportunities for all businesses. This is an advantage for small businesses. This advantage of digital marketing allows small businesses to compete with established businesses / large firms and it does not need much investment too. All that you need for digital marketing is portable electronic devices like laptops, smartphones, etc and internet connectivity to effectively market your products / services
3. High conversion :
The beauty of digital marketing is that it allows you to interact with potential customers. You can understand them and their problems well and provide the much needed solution. A blog or social media site can help you start a conversation or conduct a survey to gain insights about your customers. You can also keep a track of any comments or survey responses from your customers. These data can be used to provide solutions through your product or service.
You can use digital marketing to figure out who your customers are so that you can personalize communications and refine targeting. In this case, CRMs such as, HelloLeads, Zoho CRM and Freshworks are a boon for small businesses to track customers and maintain a good relationship with potential customers.
4. Do Competitor Analysis
Marketing plays a key role in generating revenue. As a small business owner, you will look into possible ways of increasing the revenue. The best and easy way for increasing revenue is to do competitor analysis. Looking at what your competitors are doing online will give you an idea of what is and isn’t working for you. This allows you to enhance your product / build new solutions in such a way that your product is ahead of your competitor’s product.
5. Cost-effective way :
Budget is a critical factor for small business owners. A small business owner needs to use the money in such a way that it yields revenue and does not affect the company in any ways. There are various forms of marketing but you need to select the one which is cost-effective yet powerful.
Digital marketing is the best option that does not require huge investments and also it is a powerful form of marketing. The marketing team of a company can just create attractive, clear, effective content and circulate it on social media. Small businesses can reach a large number of customers with good content using digital marketing on a minimum budget.
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