“In the world of digital marketing, Content is the King if Target with Right keywords. Here, you are out of business if you are not available on Search.”
Fancy posts, visual appeal, or a great product can only take you so far. One of the most notable differentiators between a good and a great brand is how you market your product. Money that is essentially up for grabs is lost only because your rival presented it better, and was able to strategize how to make it more appealing to those who could potentially buy it.
Great marketing is when people would line up to buy your product even if you indulge in means to induce artificial hype which can be done through lesser production, or a higher price, or both (Looking at you, Supreme)
Companies would expect a similar performance from your end to make their product more marketable. To help you with that, we at Edvicer have tried to compile the most frequently asked Digital marketing interview questions along with their answers that an interviewer might ask you during your interview.
So before appearing in an interview on digital marketing, I hope you would go through this list of most likely to appear digital marketing interview questions, which will surely increase your chances of clearing that interview.
In this list of our digital marketing interview questions, we have covered all commonly asked basic and advanced digital marketing interview questions with detailed answers to help you clear the job interview.
This list isn’t something that you have to stick to, neither will these be the only questions you should expect. But, with that said, this is something that can give you a good base to develop an understanding of what you may expect in terms of similar questions, or even the perspective of the interviewer.
With that being said, lets now proceed with the questions!
Q1. What are the activities used to promote Digital marketing?
The activities used to promote digital marketing are:
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Content Marketing
• Campaign Marketing
• E-commerce Marketing
• Social Media Marketing
Q2. Name few important digital marketing tools.
Q3. What do you understand by the term direct marketing and branding?
In direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The most common campaigns are Search Networks Only, Shopping Campaigns, and Dynamic Search Ads etc.
In branding campaign, an advertiser exposes his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, YouTube Ads and custom Ads.
Q4. What is the difference between direct marketing and branding?
The basic difference between both is the time taken and mode to reach the consumers. Branding is done to build awareness, whereas direct marketing help companies reach out to their customers directly.
Q5. When should Short Tail and Long Tail keywords be targeted?
Short tail keywords work best when the objective is to drive many visitors to your website. On the other hand, long-tail keywords are usually used for targeted pages like product pages and articles.
Q6. In websites like Amazon or flipkart, which keywords should be targeted?
Since both of this are product pages, long tail keywords are generally targeted.
Q7. Have you ever heard of the term “mobile first indexing”? If yes, then what do you understand by that term?
Google uses content that’s mobile-friendly for indexing and ranking websites. If your website has a responsive design, Google will rank it higher up on search engine results. It bases this ranking on how well your website performs on mobile devices.
Q8. According to you, which form of marketing will you prefer, SEO or PPC?
According to me, I will prefer SEO and PPC both depending upon the requirements as:
Pay Per Click or PPC is a form of paid marketing where one can display ads in the sponsored results section of each search engine’s results page by paying a fee, while SEO is a free activity that helps to build traffic by achieving high rankings in the organic search results. One can’t say whether PPC or SEO is better, as it depends on business requirements and most importantly, budget.
Q9. “Content Marketing is a way to engage your target audience and grow your network of leads and customers” What is your opinion on this statement?
Good content does not focus on selling, but on bringing some benefit to those who read it, such as solving a problem, clarifying a doubt, or teaching something. Content marketing must focus on what the public wants – really useful content. Leads and sales are just the consequences of this process and not the only process is what I believe.
Along with the digital marketing interview questions, we also must have a little knowledge about SEO as there are high chances that interviewer may ask something on it.
Q10. What do you mean by on-page and off-page optimization?
On-page optimization is used to deal directly with the content and the structure of the website while Off-page optimization is a technique which is used to boost your search ranking by getting external links pointing back to it.
Q11. Where should you use your keywords to optimize the site ranking?
To optimize the site ranking, keywords need to be used in:
• Body text
Q12. There have been many times when the owner of the websites has to pay the google penalty while marketing the website. How will you avoid that?
We can avoid this by keeping the website clean and well performing. It should be user friendly as user experience is very important for google, the links involved must not be broken and instead of using duplicate content, smart keywords and tags can be used.
Q13. How to identify that the given link used is a bad link?
We must identify that some links are more valuable than others. Some irrelevant, misleading or broken links can mislead your users and harm your site’s ranking. Inbound links from high-ranking, authority websites are better than links from low-ranking websites
Q14. What are the ways in which you can Increase Web page speed for your page?
• Using simple website design
• By optimizing images
• Improving server response times
• Reducing redirects
• Enabling browser caching
• Opting for a Content Delivery Network (CDN)
Q15. What types of Ads can be used by google for your article?
Display ads, search ads and video ads are some kind of ads that google can use for your article. The following table will give you more clear idea about the same.
While preparing for the digital marketing interview questions you must also know few full forms and short forms used in this field.
Q16. Have you ever come across the term “bidding” used in google Ads? If yes then what are its different kinds?
Yes, there are three kinds of bidding available in google Ads.
• CPC: CPC, or Cost-Per-Click, is a bidding method that enables you to set up a maximum price on the cost of someone clicking on your ad. You only have to pay when a viewer clicks on your advertisement.
• CPV: CPV or Cost-Per-View, is a method that defaults to set the price you will pay for your video ads. You only have to pay when a person watches your ad.
• CPM: CPM or Cost-Per-Impression, is the amount of money you pay each time your ad is displayed in the Google Display Network or Google Search Network. You pay for the impressions generated by your ad.
Q17. What are some automatic bidding strategies?
Some automatic bidding strategies are:
1. Increased site visits by maximize clicks
2. Increase visibility by target impression share
3. Get more conversions by Target CPA
4. Meet target return on ad spend by Target ROAS
Q18. What is keyword streaming?
Keyword streaming means analysing the relevant keywords and choose the best keyword for the website based on its target, in order to get organic traffics and leads through the keywords.
Q19. Name some channels to promote digital marketing?
• Affiliated Marketing
Q20. How can you use the holiday season for social media marketing?
• Changing ad placements to ones that are less commonly used by other advertisers.
• Setting up clear, simple, and compelling offers for users.
• Making sure your images have only 20% text.
• Making sure advertisements emotionally resonate with your audience.
• Constantly monitoring reports scale successful ad campaigns or to put ones that aren’t working on pause.
• Connecting the holiday with your products/services.
Q21. What are the types of content you can create?
Content marketing involves stimulating interest in a brand’s products/services by creating and sharing online material. It includes:
Q22. What are the different types of SEO?
Different types of SEO are:
1. White hat SEO
It utilizes methods and techniques to improve search engine rankings of a site which do not run afoul of search engine guidelines. White hat SEO uses techniques like high-quality content, link acquisition, website HTML optimization, and restructuring.
2. Black hat SEO
It exploits the various weaknesses in the search engines algorithms to get high rankings. Some of the black hat SEO techniques are keyword stuffing, link spam, hidden text, hidden link. Using these techniques, you can expect unpredictable, quick but short-lasting growth in rankings.
3. Grey hat SEO
Grey hat SEO is neither black nor white, it rather combines both. It is a transformation from black SEO techniques to white SEO techniques and from white SEO techniques to black SEO techniques.
Q23. What is the limit for the characters in Adwords Ads?
The headlines and sub-headlines should not be more than 30 characters and the descriptions should be within 90 characters.
Q24. What do you understand by the term Adword?
It is an online advertising service, by Google, to help marketers reach their customers instantly. Companies use this service to display ads on Google and its advertising network. It allows businesses to set a budget for ads and the payments happen when people click on the ads. Google Adwords service focuses on keywords mainly.
Q25. Name some of the Google AdWords ad extensions?
• Call extensions
• Promote extension
• Structured snippet extension
• Sitelink extension
• Affiliate location extension
Q26. What are the four C’s of Digital Marketing?
The four C’s of the digital marketing are:
→ Customer
Q27. Which are the required parts of a Google text ad?
A Google text ad has 3 parts
Q28. What is the conversion rate in PPC?
The conversion rate is the number of conversions divided by the total ad clicks. For example, if you get 10 conversions from 100 clicks, your conversion rate is 10%.
Q29. What do you understand by the quality score of an ad?
It is the rating given by Google of the quality and relevance of both keywords and PPC ads. It is multiplied by the maximum bid to determine the rank of the ad in the ad auction process.
Q30. How can you determine how well your content is doing?
By seeing:
• Search engine results
• Traffic and repeat traffic
• Engagement – Likes, shares, comments, etc.
• Call to action – Inquiries, lead, sales, etc.
Q31. Which social media app will you use for business development?
I think I would go for twitter as Twitter is among the most imperative social marketing channels to boost the business, and the catch is the usage of the most trending hashtags, which can drive massive traffic to the website.
Q32. Why should we use YouTube for digital marketing?
It has become a very important social media marketing channel these days. We can present a better picture of the brand by creating interesting videos, which can help to boost SEO traffic, create brand awareness, expand social reach, and improve the ROI.
Q33. How is CPC different from EPC?
CPC is the cost per click, a model used to price many PPC or pay per click advertising models like Google’s AdWords.
EPC (Earnings per 100 clicks) is used within the realm of affiliate marketing to measure average earnings within the 7-day period that an affiliate can expect to earn for every 100 clicks they generate.
Q34. What are the types of Keyword Matching available in Google Ads?
• Broad match: These ads appear when a user searches for any word in your key phrase.
• Phrase match: It only shows these ads when the user searches for your exact keyword phrase, in its precise orders. Additional words at the beginning or the end are acceptable.
• Exact match: It shows these ads only when users search the exact keyword phrase.
Q35. Some company gave their Ads for publishment and it got rejected, what could be the reason for that?
The only reason they could disapprove of an ad is that it violated Google’s advertising policies. Some of the policies are:
• Prohibited content: Content that cannot be advertised on the Google Network
• Restricted content: Content you can advertise, with limitations
• Prohibited practices: Things you can’t do, if you want to advertise with Google
• Editorial and Technical: Quality standards for your ads, websites, and ads
Q36. explain the following metrics: Open Rate, Click-through Rate, Response Rate, and Forward Rate.
• Open Rate: It is the percentage of the total number of recipients who opened an email campaign. Open rate = Emails opened/Emails sent – Emails bounced.
• CTR= It is the percentage of recipients that have clicked on your CTA.
• CTR = Number of click-throughs/Number of delivered emails.
• Response Rate: The percentage of total recipients who clicked on your email campaign link and completed an action.
• Response rate = No. of actions taken/No. of emails delivered
• Forward Rate: This refers to the rate at which your subscribers share your emails with others.
• Forward Rate = No. of clicks on a share/No. of total delivered emails * 100.
Q37. How will you prevent certain email from not getting into spam folder?
By following techniques:
• Improve open rate by creating compelling subject lines and segmenting your audience
• Always include a “from” name
• Checking if you’ve added an “Unsubscribe” link
• Optimizing emails for different devices
• Optimizing your images for email
• Preferring more text and fewer images
• Avoiding grammatical errors
Q38. Do you think we are following some old school or wrong digital marketing tactics these days? If yes, how would you like to change it?
To answer this question, you need to go through the company’s website and social media posts for which you are applying for an interview. Even if you have found glitches on their social platform, you do not need to be very honest and point out every error. Just carefully assessed the social media strategies of the company, you would need to come up with things that can help them have a stronger presence on those platforms.
Q39. What off-page SEO tools do you use for backlinks?
Ahref, semrush, ravan, backlinkwatch, etc.
Q40. Do you know the latest Digital Marketing trends?
Some of the latest Digital Marketing trends are:
• Augmented and Virtual Reality Marketing
• Live Videos
• Engagement-Based Email Marketing
• Browser Push Notifications
• Content Personalization
Q41. According to the latest trend, people tend to go back behind likes/followers as compared to engagement. What are your views on this?
Social media is not just about the number of followers or likes. Because unless these followers and likes convert into sales or boost your business, there is no point running after increasing them. Therefore, engagement is better than followers or likes.
Apart from this digital marketing interview questions, the interviewer may ask you some personalised questions where giving your personal opinion would be more important than speaking what you have read somewhere. So in this section now I will not give you the proper answers which you can learn and speak, instead I will give you some idea on how to answer those personalised digital marketing interview questions in case the interviewer asks you about it.
Q42. How will you rate yourself on the scale of 1 to 10 based on your knowledge of Digital Marketing?
With this question, the interviewer wants to learn if you are acquainted with your strengths and weaknesses. So here make sure you do analyze what are the skills and knowledge you possess and the quantum of work you need to learn beforehand.
Q43. Where do you see yourself 5 years down the line? (with respect to Digital Marketing Career)
Try to Convince the interviewer that you are committed to the stream of Digital Marketing and you have a passion for it hence, you have a long term vision for it and most importantly, you are eager to learn more in this field with each passing day.
Q44. How do you think your knowledge of digital marketing will benefit our company?
To answer this, you must know a bit more about the company, its goals, what it wants to achieve in next 5 years, what is the vision of the company, is their vision reflected on their social media pages and all. By asking this question, the interviewer wants to know he interviewer wants to know what makes you different from the other candidates in terms of knowledge, experience, expertise and wants to make a decision.
Q45. What are the things that you prefer most in the field of Digital Marketing?
While answering this question, ask yourself what you like the most in the field of digital marketing be it content writing, content management, content promotion, content advertisement and so many more. Choose one of them and explain your reason why did you choose that.
Q46. What enticed you to this digital marketing vacancy?
You need to focus on the role and say that how you wanted to work for one of the best organizations in the domain and how you believe that the opportunity can be a stepping-stone in taking the career ahead. Explain interviewer your reason and make sure you speak why you really need this and not some diplomatic answer. You can also tell here regarding your passion for digital marketing.
Q47. How do you stay updated with new digital marketing trends?
To stay updated with digital marketing trends, you can say that you follow you blogs, podcasts, and webinars to keep yourself abreast of the updates. Fields like SEO are very dynamic as Google’s algorithms change very often. You can also Tell the interviewer how you follow the most popular blogs and forums like Social Media Examiner, Mashable, Neil Patel blog, etc.
Q48. How are you going to drag the attention of more potential buyers for the products /services offered by our business via social media channels?
If you produce good content and display it correctly to the right place at the right time it will definitely give the output. A few ways to engage your customers through Social Media are – crafting catchy headlines, posting quality visual media, hosting contests, ensuring your post has good content, focusing on your social presence, responding to comments in a timely manner, etc.
Q49. Have you ever come across the word “viral marketing”?
Yes, I have. Viral marketing is a business strategy that uses existing social networks to promote a product. It refers to how consumers spread information about a product to people in their social networks. It doesn’t happen with every product or article but only with very few where engagement of the consumer is high.
Q50. Your views on online marketing vs offline marketing.
While answering this question, you may take help from the below points
With this we now come to the end of this top 50 most likely to appear digital marketing interview questions. Also, I would like you to know that Digital Marketing has become extremely dominant in the industry, which makes it more competitive to secure a job in. Therefore, in order to stand out of the crowd make sure that answer this question from a personal perspective, with a touch of creativity and heaps of confidence.
Here at Edvicer, we also have internship and employment opportunities along with the hand-based experience on projects. You can truly find everything you need here!
Now that you have everything to start, its time you get down and start exploring the long way. We wish you the best, and hope that you found this useful. We love to help people find their way in picking up a new skill and would love to hear from you as well.
Thank you, and all the best!
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