It’s a new dawn, a new day and a new year, so, let’s take a moment to explore the ongoing and emerging trends brands will leverage in 2023.
Advertising Trends:
- Personalization: Advertisers will continue to use data to deliver personalized ads and content to their target audience. This includes using techniques like retargeting and lookalike modeling to reach potential customers.
- Interactive content: Interactive content, such as quizzes and polls, is expected to become more popular as it engages the audience and helps gather valuable data for advertisers.
- Video content: Video content will continue to be an important part of advertising strategies, particularly on social media platforms.
- Artificial intelligence: AI and machine learning will be increasingly used to optimize ad targeting and to create personalized ad experiences.
- Social and environmental responsibility: Consumers are becoming more socially and environmentally conscious, and advertisers are expected to reflect these values in their messaging and branding.
Digital Marketing Trends:
- Voice search optimization: As the use of voice assistants like Amazon Alexa and Google Home increases, it’s important for businesses to optimize their websites and content for voice search. This includes using long-tail keywords and natural language.
- Augmented reality: AR technology is expected to become more widespread and accessible, and businesses will use it to create interactive and immersive experiences for their customers.
- Influencer marketing: Partnering with influencers to promote products or services will continue to be a popular advertising trend, as people often trust recommendations from individuals they follow online.
If you need assistance leveraging these trends, please contact us. We are here to help.
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