Course structure
Digital Marketing Orientation Sessions
Part 1 – WordPress
1 – Introduction to WordPress
2 – Installation of wordpress
Creating wp-config automatically
3 – Dashboard functionality
4 – Theming and skinning
5 – Widget
6 – Custom Post Type
7 – Plugins
Part 2 – Search Engine Optimization
SEO Introduction
Web Master Tools – Google
On-Page Optimization
Off-Page Optimization
Research & Analysis on Keyword
Reports in SEO
Part 3 – Google Adwords Course Content
✓ Introduction to Search Engine Marketing
✓ How SEM is Different From SEO
✓ SEM v/s SEO
✓ Introduction to Google Adwords
✓ Setting up Adwords account ready
✓ Account setup and dashboard
✓ What is Remarketing tag
✓ How to get Remarketing Code
✓ Remarketing code integration
✓ What is Conversion tracking
✓ How to get Conversion tracking code
✓ Conversion tracking code integration
✓ Difference between Remarketing code and conversion tracking code
✓ Google Analytics integration with Adwords
✓ Adwords Campaign types
✓ How to choose right campaign for your business
✓ Campaign Setup
✓ Ads and keywords metrics
✓ Define keywords
✓ Keyword v/s Query
✓ What is keyword research
✓ Methods of keywords research
✓ How to pick profitable keywords
✓ How to divide ad groups based on keywords
✓ Keywords match types
Ad copy Writing
✓ Mobile App ADS
✓ Product Listing Ads
✓ Ad copy limitations
✓ Words should not be used in Ad copies
✓ Ad copy metrics
✓ 9 types of Ad copies
✓ How to write killer ad copy
✓ Symbols used in Ad copies
✓ What is Ad extension
✓ Types of Ad extensions
✓ How Ad extensions will boost CTR
Campaign Optimization
✓ Points to be considered while optimizing campaign
✓ Types of Optimizations
✓ Campaign level
✓ Ad group level
✓ Keyword level
✓ A/B testing of ad groups
✓ A/B testing of ad copies
✓ What is Quality Score?
✓ How Quality score affects Your Ad rank
✓ How to increase Quality Score
✓ Bid Optimization
✓ How to limit campaign to run out of budget
✓ How to get better ROI with limited budget
Tools Used for Search Engine Marketing:
✓ Paid Tools:
✓ SEM Rush,
✓ Rank Watch
✓ Intro to Google Adwords editor
✓ How Adwords Editor simplifies your work
✓ How to launch a PPC campaign by Using Adwords Editor
Part 4 – Social Media Marketing
Google+
Twitter Marketing
Linkedin :
YouTube :
Facebook Marketing
page suggestions)
Social Media Monitoring Tools
Part 7 – Adsense
Part 9 – Affiliate Marketing
⇨ Projects Real Time (ONE client project=30days)
⇨ Resume Preparation
⇨ HR Activities & Mock interviews
⇨ 12 Certification Exams on Digital Marketing
⇨ Main Interviews