Top Digital Marketing Stats Every Hospital Should Know About

As competition in the digital landscape heats up, hospital marketers need to make sure they’re up to speed on all of the latest trends — here are a few medical marketing stats that are worth remembering.

The way that patients conduct health-related research is evolving rapidly. With the advent of digital media, internet search has replaced traditional methods of information-gathering, and has thus radically transformed the patient path to treatment. Medical marketers have begun adjusting their strategies to accommodate this shift, but their progress has not kept pace with technological advancement.

Simply put, the vast majority of healthcare consumers now rely on the internet as their primary source for health-related information — for hospitals looking to remain competitive and acquire a steady stream of new patients, keeping up to date with the latest digital trends and consumer preferences is key. Here are some noteworthy digital marketing stats that every hospital marketer should be aware of.

Digital Is a Significant Factor in Researching Care

Mobile Health Continues to Take Off

Patients Are Increasingly Open to Telehealth

Digital Isn’t Only for the Young

Online Content Affects Patient Decisions

Digital Marketing Continues to Grow

To keep up with the digital arms race, hospitals should be continually adapting to patient trends and building out their digital offerings. Of course, these statistics provide only a broad sense of the state of digital health marketing today; hospitals will need to pin down their own patient demographics and optimize their marketing strategies in order to target these groups effectively.

But because digital marketing costs are essentially pennies on the dollar in comparison to traditional methods, hospitals can try out a wide variety of strategies to see which tactics are most effective before scaling a campaign. In other words, use these statistics as a guideline for your own exploration of digital marketing strategies — the more you know about digital, the better off you’re bound to be.