With more
than 4 billion worldwide internet users and
about 3.4 billion people using social media across the globe, it’s fair to say
that no business can afford to miss out on the benefits of digital
marketing.
You need a
well-planned and well-executed digital marketing strategy in your marketing
mix, whether you are a flourishing enterprise business or a startup. But,
keeping up with the various digital marketing tips and trends, and understanding
how to integrate them into your marketing efforts can feel overwhelming, no
matter the size of your company.
Take a look at some
of the top digital marketing trends for 2020 and think about how you may be
able to incorporate them into your unique environments!
Augmented Reality & Virtual Reality
AR and VR have been
around for a while, and they rank higher on digital marketing trends,
especially since they enable consumers to see the product before the actual
purchase.
In the retail
segment, AR can help customers examine a product in detail, helping to minimize
returns and avoid customers that are dissatisfied with their experience.
It’s unsurprising
why the AR market is set to reach $198 billion by 2025.
Voice Search Optimization
Voice search is one
of the many top digital marketing trends you need to follow. Voice search
enables your customers to ask for your products and services by saying them
aloud to their voice device (such as Alexa, Google Echo, or Siri), instead of
going through the process of typing out their request. Voice search creates a
more user-friendly experience and addresses the need for immediate, spoken
results.
Recent statistics
show that about 72% of consumers use
voice-activated devices as a part of their regular routines. 52% keep their devices in living
rooms, while 22% use their devices for their kitchen-related activities.
Shoppable Posts
Shoppable posts are
all about making your products and services directly available through a social
media post, enabling the user to see the picture, price tag, and click-through
to make a purchase.
This is a great way
to connect with active buyers–about 75% of Instagram users buy a product after seeing it
advertised in a shoppable post.
Valuable Tips to Ace the Digital Marketing Arena
Ready to refine
your digital marketing strategy? Here are some tips to help you take your
digital marketing strategy to the next level:
Include Gen Z in your Target Audiences
You need to consider
designing a strategy to address Gen Z as an emerging consumer group –
especially since Gen Z accounts for more than 2.1 billion people today.
Gen Z is quickly
rising as a force of its own and is currently entering the workforce with a
significant amount of disposable income to make purchases. They’re actively
looking for brands that resonate with their lives and their values, and that
offer a personalized consumer journey.
Make Use of Personalized Advertising
Personalized
targeting is all about tailoring your ads and targeting them to users according
to their demographics. This approach also helps you reach new audiences. Also
referred to as behavioral or psychological advertising, these targeted ads are
more effective in clicks and conversions, as consumers are more willing to
buy a product when it is targeted based on their personality traits and
experiences.
According to Smart
Insights, 48% of consumers want to see a video because it
helps them in their buying decisions. Videos are one of the top emerging
marketing trends today. Video content not only conveys your brand voice and
message shortly and concisely but also highlights all the best features of your
service or product.
Long video formats
are excellent for business or stakeholder presentations, but for a successful
digital marketing campaign, a short video is better suited for this strategy.
With so many rapid
changes in technology, even traditional brick and mortar businesses have
increased their digital marketing efforts to capture the online marketplace.
Remember, the number one reason for having a digital marketing strategy is that
it is cost-effective and gives small and medium enterprises a perfect platform
to gain their fair share of the market.
At C-Leveled, we help
businesses create strategic marketing plans that help guide better business
decisions, and just plain better business. To learn more about how we can help
your business grow, us today.
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