4 Key Digital Marketing Trends for 2024 2024 is here, and with the new year, key emerging trends are set to impact the digital landscape. In order to stay ahead of the competition, brands and marketers need to be aware of the upcoming trends and those that are still gaining traction. Here are our top picks for digital marketing trends to be aware of in 2024. Artificial Intelligence (AI) Artificial Intelligence (AI) is aDit an all-time high with no signs of slowing down. With a range of tools, software, and other innovations, AI is now making its debut on social media platforms. AI is being implemented across the board into social media platforms to enhance user experience and give platforms an edge. For example, Instagram has introduced AI-generated stickers, TikTok allows users to customise their feeds based on AI and YouTube has been testing Dream Track, its new feature that will enable users to create music via generative AI. In 2024, we expect AI in social media to continue to be refined and further implemented into platforms through new features and tools for users to create with. Voice Search Optimisation With the increasing popularity of voice-activated devices in the home and in your pocket, it’s no surprise that the next crucial step in terms of digital marketing is Voice Search optimisation. Using Voice search tools in search engines is an effective and convenient option for users and is a tool we see continuing its climb in popularity. For Example: Scenario: Local Business – Digital Marketing Agency Traditional Search Query (text): “Digital Marketing Agency near me” Voice Search Query: “Where can I find the best Digital Marketing Agency near me?” Voice Search Optimisation steps would include optimising for natural, conversational language, including long-tail keywords and phrases that may be used, “Best Digital Marketing Agency in Melbourne”, and prioritising Local SEO, which is essential for voice searches, searching for places near me. It has been estimated that as many as 27% of all searches are being done via voice search, with this statistic only rising as voice search devices become more common. Therefore, staying ahead of the curve and optimising websites and other content for Voice Search Optimisation is vital. Evolve with the times and jump on this trend to boost your digital success in 2024. Social Search TikTok has taken a step up from an entertainment platform and is rivalling Google as a search engine. While it has yet to take over, social search sure is giving the tech giant a run for their money, with Gen Z leading the way and older generations not far behind. As more people turn to social platforms to answer their questions, we have to ask ourselves why. While there are many contributing factors, one of the main reasons is simple enough. If you’re searching for a product, restaurant, experience or other recommendations, you’re more likely to trust a person who’s tried it over a business promoting it. This momentous shift from the conventional ways we search is a surprise but also an opportunity to harness change and adapt our strategy. Brands like Scrub Daddy and Crocs have welcomed this change and seen their products go viral as a result. Nano-Influencers We’ve all heard of macro-influencers, but we’re seeing a shift to welcome different types of influencers to the party. Following the rise and success of influencer marketing on social media, brands are taking advantage of outsider content and extending their marketing strategy to include nano-influencers. While nano-influencers have a smaller following, their content has been recorded to generate up to 2X the engagement at a considerably lower price than their macro-influencer counterparts. Brands leveraging nano-influencers in their digital marketing strategy in 2024 can hope to see some rewarding results. How can you get ahead in 2024? So, how can you get ahead of the curve in 2024? Boost your digital marketing strategy by working with a digital marketing agency to achieve your goals in the new year. It’s important for all organisations to have an agency on your team to provide high-quality content quickly and implement digital marketing trends with skill and flair. Leave the new trends to the experts so you can focus on what’s more important.
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