Experts in any industry are key to keeping up with new trends and shifting strategies. Digital marketing is no different. Whether you are a small business owner or an executive at a fortune 100 company, relying on experts to navigate your strategy is key. We’ve reached out to the top web design and digital marketing experts to get their take on what is trending in 2019.
Simple Website Designs
“Even for the smallest businesses where marketing expenses may be a stretch, they’re finding that a simple website legitimizes them in the marketplace and increases positive customer sentiment that leads to growth in physical traffic,” says Mack Gullickson of Dynamark.
Influencer Marketing
“In recent years we have seen the emergence of chatbots and with developments in machine learning and Ai, more sophisticated applications will continue to change the digital marketing landscape,” mentions Sean Wingad of Fudge. “Also, the growth of influencer marketing continues to give rise to new and innovative Saas products to help the company navigate this digital marketing channel.”
Local SEO
“Having been in this space since 1999, we have seen a lot of changes in Search Engine Marketing techniques. Currently, we are seeing a lot of demand from businesses looking for Local SEO. This is great, and will have a big impact as voice search starts to pick up even more traction,” echoes Sarvy van Maris of Register IT.
Chat Boxes
“Did you know chat boxes are setting a new trend in how businesses communicate with their clients via their website,” says Christopher Hamilton of WebTrusive?
Relevance
“We have been seeing “relevance” continue to trend strongly for our clients,” says Jason Wright of Marketing by Data. “Getting backlinks from relative sites or from relative posts is having a big impact compared to just looking at the DA. Making sure to have outbound links to relative sites vs just the Wikipedia page is also showing some great results.”
Google’s September Update
“With Google’s latest algorithm update, we predict that long-form content will play an even greater role in site ranking. Long form content proves both expertise and authority on a subject (because who can make up content for 1500+ words?) and also gives you more opportunities to slip in long-tail keywords,” says Ian Hecht of Nash Web Marketing. “Plus, if the content is really valuable (which it should be) then that gives you more backlinking opportunities. Rather than more frequent, small blog posts, try a longer 1500+ word post, and see how it affects your site’s rankings.”
“We’ve noticed that most of the natural linking strategies, such as guest blog posts on non-spammy websites, have improved rankings for some of our less competitive keywords… we see some of our colleagues who posted in every blog, regardless of quality, take a small hit. In either case it did not seem like a major shift,” echoes Serj Sagan of Sagan Marketing.