E-commerce is one of the fastest-growing industries, but also one of the fastest changing.
New trends, tools, and shopping behaviors emerge like weeds in the summer.
If you want to start or grow your e-commerce store, the best thing you can do (other than do) is learn from the operators.
Twenty years ago, much of this information was reserved for people in certain circles or behind a paywall. Now, it’s free to access on social media, in a corner of the internet called ‘E-Com Twitter.’
If you want to start or grow your e-commerce store, the best thing you can do is learn from the operators.
In this article we’ll share some of the top e-commerce and DTC Twitter accounts to follow. Whether your interest is more general or specific to an aspect of e-commerce like email marketing or SEO, you’ll find insights from these accounts to be a game-changer when applied correctly to your brand.
1. Keval Shah () – E-Commerce SEO
Want high-intent, organic traffic to your e-commerce store? Invest in search engine optimization and see the traffic and revenue compound. Keval shares a lot of free game that you can use to increase your organic traffic.
2. Kaleigh Moore () – Content Marketing
Want organic traffic but not sure where to start? Kaleigh Moore is one of the most notable content marketers who shares tips on writing and building out quality pieces that help you rank on search engines.
3. Jason Wong () – Brand Building
One of the most respected figures in e-commerce, Jason Wong shares tips on entrepreneurship, brand building and the e-commerce ecosystem.
4. Mark William () – Paid Media
Although the recent privacy measures have impacted paid advertising, Mark is one of the best thinkers when it comes to ad creative, scaling campaigns and increasing ROI.
5. Chase Dimond () – Email Marketing
Many brands make it a priority to ‘own’ their customer list—and for good reason. E-mail marketing is one of the highest ROI activities. Chase shares great advice on growing your email list and nurturing customers along the purchasing journey.
6. Paige Harris () – Startup Journey
Starting a brand from scratch is hard. Paige Harris is an accomplished marketer and shares parts of her journey in building LAC Swim.
7. Patrick Coddou () & Chris Meade () – E-Commerce, Small Business and Bootstrapping
Patrick leads a premium DTC brand called Supply. He shares business advice in a ‘snarky’ tone which is educational and entertaining.
Chris literally invented a sport – Crossnet, and helps shed light on issues that marketers and founders don’t love to think about like manufacturing and supply chain issues.
8. Aaron Orendorff () – E-Commerce Trends and Data
It’s one thing to feel a trend, it’s another thing to have data supporting what you’re seeing. Aaron shares incredible case studies and data points around e-commerce, paid media, organic traffic and more.
9. Dennis Hegstead () – Entrepreneurship
Dennis isn’t lying when he says he “likes to build things on the internet.” With at least one exit under his belt and experience in e-commerce and e-commerce enablement, he’s an entertaining follow.
10. Rabah Rahil () – Data and Analytics
One of the most pressing issues for digital marketers is attribution. Triple Whale is leading the charge and helping brands understand how their marketing channels are converting. Rabah is their CMO and a great follow for all things e-commerce.
11. Alex P () – E-Com Marketing and Operating
Alex writes long-form articles about everything retention, customer loyalty, branding and more in a bi-monthly newsletter.
12. Raphael () – Conversion Rate Optimization and Landing Pages
One of the best ways to drive revenue is through optimizing your landing pages for conversions. Whether that be editing the layout, design, copy or product offering, a few changes can end up having a big impact. Raphael is one of the best and shares amazing gems into how to drive conversions.
13. John () – Design and Creative
Catching people’s attention via ads or email is much easier when you have eye-catching graphic and creative. John is a master at designing beautiful ads and even showcases how he creates them so you can see how the sausage is made.
14. Eli Weiss () – Customer Experience and Retention
While much of e-com twitter focuses on acquiring customers, Eli focuses on the customer experience and driving customer loyalty. Those two elements are key to building a brand that can sustain changes in algorithms and customer acquisition strategies.
15. Maddy Sukoru () – Social Commerce
Social commerce is projected to be the single biggest trend in e-commerce over the next decade. Maddy is the founder and CEO of Groupshop, a company aimed at helping brands grow through leveraging word-of-mouth and their customer base. He shares tips and insights on social commerce and entrepreneurship.
Even if you aren’t the most well-connected or are new to the industry, you can learn a ton simply from following the right people and testing the ideas and advice they share about building e-commerce brands.
To learn more about the next wave of e-commerce, check out Groupshop.
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