The year is about to end. Marketing professionals across the planet are probably wondering what to expect in 2020. We all want our marketing campaigns to get all the attention. The Digital Marketing trends are constantly evolving, so it is always a bright idea to keep yourself ahead of the game. If you’re out of date with your digital marketing strategy then it’s time to upgrade yourself for the New Year. Here are the top seven Digital Marketing Trends to kick start this new decade.
Data driven Marketing
One of the most trending aspect of 2020 will be Data Driven Marketing. Data driven marketing is the process through which marketers acquire insights and trends on an in depth analysis of data. Just like we expect apps to know exactly what keywords we are looking for in the same way through business intelligence tools and analytics you will be able to determine what your consumer needs. This will allow you to serve the most relevant content to your consumer. Consumers expect their companies to know them intimately and so serving them exactly what they want will result in your marketing success.
Influencer Marketing
The main aspect of Influencer Marketing is the collaboration between brands and celebrities. But influential people doesn’t have to be Hollywood celebrities. If you are targeting a particular group then do your research and look for the best influencers in that market. That will help you to reach your target audience and will increase your conversion rate. Studies have shown that almost 92% of people trust other people’s recommendations rather than corporate advertisement.
For example, if your business is about fashion look for influencers who are into fashion, who styles clothing or perhaps define fashion. That will easily bring in your targeted audience.
Video Marketing
It is of no surprise that Video Marketing will be the top trending digital marketing strategy of 2020 and it is here to stay. Marketers should aim for platforms where consumers spend most of their time. Studies have shown that 6 out of 10 people would rather watch online videos than television. Users view almost 1 billion watch hours on YouTube every day.
The statistics are mind boggling. But it’s the one to add to your Digital Marketing agenda for 2020.
Chatbots and AI
Artificial Intelligence has enabled marketers to completely change the digital marketing platform. Chatbots have empowered companies to close the deal without any human intervention. There are a number of applications that are being used to reduce human intervention and hence it has proven to be a cost effective marketing approach.
The tricky part about Chatbots and AI is that you need to understand what your consumer might ask, what they wish to know and then ultimately coming up with an answer that caters to your consumers need. Chatbots are known to enhance customer experience but regardless of AI human intervention is crucial in order to configure and optimize the chatbot system.
Stories
Facebook and Instagram stories are on the rise. And we all know our buyer personas journey: Awareness, Consideration and Decision. Hence, marketers must have a creative approach on how they want to address their mission statement. Story Ads mainly constitutes of the businesses mission addressed in a creative manner. Studies suggest that 36% of businesses use Instagram stories for product promotion.
So if you are wondering how to start working on your digital marketing campaign, dialogfeed is one of the best platforms to seek help. Dialogfeed has helped over 8500 clients to Moderate and curate content, design their brand with API solutions, Publish and Analyze statistics and aggregate your social media walls.
Featured Snippet Optimization
Most people argue that optimizing your content organically is difficult but it is not the case. Google will reward you if you keep your consumers interest at heart. Hence to optimize your content for a featured snippet you need to make sure it answers the question of the search query and is to the point.
As search engines keep getting updated, marketers must adjust according to the algorithms. Google is constantly getting updated to deliver content to humans so you should take the changes into account and structure and adjust your SEO strategy accordingly.
Programmatic Advertising
Programmatic Advertising comes with a promise of making the ad buying process more efficient and cheap by reducing human intervention. Programmatic technology enables business owners to concentrate more on designing sophisticated and customized campaigns than to give attention on menial tasks. It is an effective way through which you use a particular application to conduct digital marketing. Programmatic advertising is on the rise simply because you can reach your audience easily.
Programmatic Advertising opens a series of opportunities. It is the automated way of buying and selling ads. As a result this will help you to increase your conversion rate.
Programmatic Marketing is the future of advertising. Studies show that 60% of digital advertising budget is spent on Programmatic Marketing and hence it will also be the top trend of 2020.
Are you ready for 2020?
The 2020 trends are a combination of man and machines. But the goal remains the same—giving people what they want, when they want and where they want it and 2020 is only introducing new opportunities to reach there. If you haven’t already planned out your digital marketing strategy consider adding these to your list to ensure your brands success. Good luck!
Author Bio
Monalisa is a blog writer, creator and editor at Makemepass and Monalisasmile101. She is a writer for topics on inspiration and motivational blogs and an advisor on life and its lessons. You are welcome to connect with her on Twitter and Instagram.