Digital marketing has gained popularity in the past few years as businesses have shifted online to reach more potential customers. The same has led hundreds of thousands of individuals to learn digital marketing. However, a lot of beginners find it hard to start their journey as digital marketers.
Thankfully, there are thousands of books available online and offline to learn the basics of digital marketing. However, choosing one of them is not a child’s play. That’s why Upreports – a leading digital marketing agency in India – decided to compile a list of the best digital marketing books for beginners.
Let’s start!
Top digital marketing books
Marketing Without Advertisement: Written by Varun Sharma, founder of Upreports and Helplocal. Marketing Without Advertisement is a perfect pick if you don’t have big pockets to invest in but still looking to learn the different aspects of digital marketing.
The author has focused on sharing the core concepts of SEO, social media, content creation, community engagement, backlinks, and much more.
Google AdWords for Beginners: This book was written by Cory Rabazinksy for people who are new to the world of Google Adwords. It is a great guide for beginners to learn about the basics of Google Adwords and pay-per-click ads.
In this book, the author has shared a process of 8-steps that many businesses all across the world have adopted for making a blueprint of a new campaign or improvising the old one.
Permission Marketing: Written by Seth Godin, Permission Marketing has a rating of 3.9/5. The relationship between the brands and consumer plays a major role in the growth of businesses. The author has gone deep about the behavior of consumers in this book.
This book will help you in learning the best methods that will help you get your customers asking for your services or products instead of running after the customers for sales.
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The Webinar Way: With a rating of 4.5/5, The Webinar Way written by Sherri Rose offers 7 pillars to engage and connect with your audience, turn the story of your brand into sales, and create profits by influencing your customers.
This book was originally published on 16 February 2018. The author has shared simple ways to create webinars with valuable content that your participants will love.
Social Media Marketing All-in-one For Dummies: This book has a rating of 3.6/5. It was written by Jan Zimmerman and Doug Sahlin to help businesses in boosting sales through social media channels such as Facebook, LinkedIn, Instagram, Twitter, and many more sites.
Social media marketing all in one for dummies can help you discover ways to boost sales through social media channels with podcasts, vlogs, blogs, and strategies for each platform. It is a highly recommended book for digital marketing newbies and professionals who want to get more deep into social media marketing.
Traction: This book is all about how a startup can get customers and sales. Written by Gabriel Weinberg and Justin Mare, Traction has a rating of 4.2/5. As the name suggests, it is all about how to create traction by generating customer growth and momentum for success.
A bullseye framework is used in this book to identify which traction channels you need for business growth. This framework will also help you in targeting the right audience by using simple techniques.
Building a Story Brand: It is one of the best books available in the market. Building a Story Brand was written by Donald Miller and this book has a rating of 4.3/5. In this book, the author has shared proven methods to solve the challenges faced by entrepreneurs and digital marketers looking to make a big impact.
This book will help you in understanding how you can deliver your message effectively through major channels such as social media, websites, etc. It will also help you understand why customers make a purchase. Building a Story Brand was originally published on 10 October 2017.
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Email Persuasion: This book written by Ian Brodie is the best pick for someone who is planning to learn the best email strategies without being messed up. This book will provide you with an in-depth understanding of what your clients are looking for.
It has a rating of 3.8/5. In Email Persuasion, the secret formula of turning people into subscribers and then these subscribers into customers is mentioned.
Sold Out: It is a perfect guide for real estate owners who want to use digital marketing for getting more business. Written by the entrepreneur Sorav Jain, Sold Out has a rating of 3.8/5. The author of this book has worked with over 15 real estate brands and helped them achieve success.
He has also trained over 3500 professionals. This book also has a valuable note from Rock Peck, Director of O3M Digital Marketing to make it more effective for learning everything about real estate marketing.
Epic Content Marketing: Joe Pulizzi, the author of Epic Content Marketing believes that content is key when it comes to digital marketing. It is important for every business to try ‘Epic Content Marketing for growth and sales.
In this book, the author has shared the best ways to gain loyal customers through content and help them with their needs. Epic Content Marketing has a rating of 4/5 and was published in 2013.
Top digital marketing books: final thoughts
The above post will help you discover the top ten books on digital marketing to become a professional from a beginner. Follow Upreports on Instagram to get updates about online marketing in your feed.
Have queries in mind? Drop them in the comments to get a quick reply from our team of digital marketing experts.
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