Touch PR has launched a creative digital marketing arm, Oasis Communications. Vincent Ong (pictured left), co-founder of Oasis Communications, told MARKETING-INTERACTIVE that while he is sure there are many strong players in the market, the new agency will serve as a value-add to Touch PR’s clients that may require social, digital and content support. With Touch PR moving along steadily, Ong felt that it was the right time to diversify and provide an integrated offering to its clients.
“With our dedicated local teams in Singapore, Malaysia and Thailand as well as strong PR partners in Indonesia and the rest of SEA region, we have deep and wide insights and connections within the media and influencer communities. Coupled with our diversified lifestyle verticals within beauty, fashion, health and wellness and consumer lifestyle sectors, our experience and competencies will provide clients the support to meet their growth ambition in this region,” he added.
According to Ong, Oasis Communications’ USP is its deep know-how and understanding of consumer lifestyle business in the Southeast Asia region, as well as knowledge on how to engage and speak to Millennials and Gen Z. Oasis Communications currently handles social content curation, influencer management, and professional photography and videography, among others, for Voost, a new health supplement brand by P&G. It is also creating social media content for the cookware brand WMF.
He added that he looks forward to getting on board PR and influencer trends, from “creativity and videos from Instagram Reels, to TikTok to gaming trends” and more.
Additionally, Oasis Communications is also on the hunt for a creative director and a senior digital and content executive. Ong said that, while the agency does have a “wish list” of skills it is looking for, it would love to hear what candidates have to offer.
Separately, Touch PR has bagged a couple of account wins over the past few months. Earlier this year, Starbucks appointed Touch PR for a year with an option of a retainer following a pitch. The agency is responsible for all PR and KOL management duties, which include providing innovative and strategic counsel, media strategy and relations, influencer management as well as events management and coordination across the Singapore market.
Aside from Starbucks, LANEIGE and Wardah Beauty also appointed Touch PR to handle its PR duties last year, beefing up the agency’s beauty portfolio in Malaysia. LANEIGE awarded Touch PR a retainer partnership following four successful campaigns in the last quarter of 2021. Touch PR would be responsible for driving the brand’s media relations, social media activations, and content creation to amplify its brand messaging and launches. Meanwhile, Indonesian cosmetic and skincare brand, Wardah Beauty, tapped on Touch PR for its campaign in Malaysia. Other beauty brands that are represented by the agency include Skin Inc and Dr. Dennis Gross Skincare.
On a regional level, Touch PR’s belt spans across Singapore, Malaysia, and Thailand with partnerships with global brands such as Rihanna’s own beauty and skincare line, Fenty Beauty and Fenty Skin that championed inclusivity in the beauty industry, said the agency. Other beauty brands also include skincare giant, Ole Henriksen, Anastasia Beverly Hills, and Bvlgari perfumes.
The agency first bagged its beauty wins in April 2020, when it had five new wins in the beauty and fashion industry. The wins included brands such as luxury brand Bvlgari, retailer Guardian Health and Beauty, skincare brands Caudalie and Dr. Dennis Gross Skincare, and cosmetic brand Milani. In a statement to MARKETING-INTERACTIVE then, Eileen Wee, founder and managing director of Touch PR and events, said the length of appointment for the accounts were mostly six to 12 months each, with the majority being a year’s appointment. She added that the accounts won are for the Singapore market, with Milani’s win for both Singapore and Malaysia.
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