In recent years, the world of marketing has seen a huge shift to digital technology. One of the most beneficial aspects of digital marketing is the ability to easily track how well your content is performing.
Digital marketing can be tracked differently depending on the platform that you are using. Tracking allows you to see exactly which content types gain the most engagement and also gives you the opportunity to work on the pieces of content that aren’t performing quite how you expected them to.
Website tracking
The success of a website can be tracked using an analytics tool such as Google Analytics, which provides in-depth data such as bounce rate and traffic. As well as this, it can also gather data such as how the user got to your website. A website’s bounce rate percentage is important. It’s better to have a lower bounce rate, that way you can be confident that your website is delivering relevant information to an interested user. Website traffic is a very important measurement for success. A great way to drive traffic to your website is through high quality SEO and regular content uploads, such as blogs. Blogs are a great way to ensure that your website is answering the related query that users are searching for.
Email marketing
Email marketing remains one of the most effective marketing tools that there is. However, you should make sure that your email grabs the attention of the reader and also ensure that a call to action is included, that way you can track the conversion rates. Email marketing is great for reminding customers who have registered interest in your business that you’re still there. Emails can be used to promote upcoming products.
Social media advertising
Social media advertising has come a long way since it first started. On some platforms, you can provide a lot of detail into the type of demographic that you want the content to target. Many social media platforms have their own analytics which will show you engagement levels, whether action was taken via links that you provided and the reach of your post. A lot of the time on social media, businesses use ‘likes’ and ‘shares’ as an indication for a piece of content’s success. However, likes and shares do not always mean that a purchase was made, so it’s important to do in depth research into how each piece of content is performing.
Return on investment
A lot of high quality digital marketing is not free, therefore it is important to ensure that you are actually receiving results from your content. Your return on investment (ROI) can be considered to measure whether your efforts are worthwhile. The efforts that you put into your digital marketing can be both time and money, two important factors for many business owners. ROI can be measured easily with clear tracking data.
Digital marketing success can be measured accurately using results, therefore it is a great idea to set regular goals in order to see what your business is achieving. Having access to tracking data means that you can see exactly which content interests your audience, so that you can tailor future content to also be of interest.
If you’d like any assistance with tracking your digital marketing, please don’t hesitate to get in touch with us.
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