Integration Will Further the Usage of Digital Audio as a Powerful Marketing Medium Across Europe
LONDON– Triton Digital®, the worldwide innovation and services leader to the digital audio and podcast industry, announced today a partnership with Adform, among the world’s leading independent marketing innovation platform business, whereby Adform’s DSP is now integrated with Triton Digital’s programmatic audio marketplace, a2x ®. The combination allows Adform’s buyers to carry out targeted, non-skippable, and brand name safe audio advertisement purchases through both open market and private marketplace offers. As a result of this combination, Adform’s buyers can now perform programmatic audio ad buys together with screen and video purchases for the first time, in one smooth, streamlined transaction.@TritonDigital Incorporates @Adform’s DSP with the a2x Programmatic Marketplace “We stay dedicated to supplying our advertisers with ingenious ways to get in touch with their target audience throughout a series of devices, consisting of desktop, mobile devices, and clever speakers, and our combination with Triton Digital’s a2x reinforces that commitment,” stated Rick Jones, SVP Global Revenue Development at Adform.” a2x offers our buyers with access to top-tier digital audio stock that spans podcasts, broadcast radio, online video games, sports, online music services, and more. “”We are proud to integrate Adform with a2x, and to enable their buyers to utilize the power and performance of digital audio to reach their desired audience, “said Benjamin Masse, Managing Director, Market Development and Method at Triton Digital.” With a large worldwide footprint, Adform’s adoption of digital audio will certainly further the development of the channel and the industry at large. “The international audio marketplace, a2x, is the world’s first programmatic purchasing marketplace for digital audio. The industry-leading market allows purchasers to execute extremely targeted and brand safe audio advertisement purchases throughout an extremely engaged digital audience. For more information about a2x, contact. About Triton Digital Triton Digital ® is the global innovation and services leader to the
digital audio and podcast market. Operating in more than 40 countries, Triton Digital supplies innovative technology that enables broadcasters, podcasters, and online music services to develop their audience, maximize their earnings, and simplify their daily operations. In addition, Triton Digital powers the worldwide online audio industry with Webcast Metrics ®, the leading online audio measurement service, that makes it simple for advertisers and brands to identify the very best location and time to reach their target market. Through unrivaled integrity, quality, team effort, and accountability, Triton Digital stays committed to connecting audio, audience, and marketers to continually fuel the development of the international online industry. For more info, visit www.TritonDigital.com. About Adform Established in Denmark in 2002, Adform is among the world’s largest private and independent marketing technology business. With its signature transparent and open technique
, Adform
gets rid of barriers between worldwide advertisers, their firms and their audience by delivering a merged platform for the trading of media worldwide. Adform has 18 offices delivering exceptional service throughout Europe, North America, MENA and APAC.
Leave a Reply