UK study reveals that digital marketing jobs are on the rise in 2021

Job markets are becoming increasingly competitive, with many professionals and aspiring professionals seeking employment in high-paying roles, including digital marketing, to cover their bills.

More professionals are seeing the need to upskill, switch industries, or change careers. With an increased demand for jobs and the growing benefits of CPD, more people are investing in professional training to ensure refined skills and recognised certification.

You want to know what the UK market currently looks like, compared to what you think. Well, Glassdoor data was analysed by CPD Standards to disclose the top skills paying people’s bills in the UK. In the section below, we assess the findings.

UK Industries Looking to Employ the Most Talents

Digital Marketing Roles on the Rise: What Prospects Can Do

COVID is impacting how companies migrate their marketing strategies online. Lots of businesses are being forced to find innovative and effective ways to go virtual while remaining profitable.

Every digital platform is fighting for recognition online, making available digital marketing jobs increase in the UK. Following the study, digital marketing representatives make up 1.97%, with marketing managers making up 2% on Glassdoor UK. This means that although COVID hit many industries hard, digitally-inclined operations remained sustainable.

At least 85,000 stores have been launched online since March 2020. Reports show that 75% of buyers and sellers now prefer online stores, making digital marketing a fast-growing industry amidst the tough economic times.

How CPD Accredited Courses Help You Get a Job?

CPD is also beneficial to digital marketing employers. Employers in this category can keep their standards high and consistent. Another CPD benefit to employers in digital marketing is creating training opportunities that encourage work engagement and commitment in serving customers.

Employers can open employees to learning new skills to become the best candidate in non-related digital marketing areas, meaning you do not invest in an additional workforce. Do not forget that some industries, such as health, require CPD specific professional certifications to ensure standard practices.

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