In the dynamic landscape of modern business, advertising has emerged as the linchpin for growth. Whether you run a small startup or a well-established enterprise, the importance of effective advertising cannot be overstated. It’s the catalyst that propels your brand forward, engages your target audience, and ultimately drives revenue, explains social media and digital marketing expert Amberlea Henriques
Social media dominance in Australia
Recent data from Australia underscores the undeniable sway of digital marketing in influencing consumer decisions. A significant majority of Australians turn to digital platforms more than any other source when deciding which businesses to engage with, be it for products or services. These platforms have become the trusted guideposts for navigating the consumer landscape.
But here’s the kicker: while digital media is unequivocally crucial, many business owners believe they can handle it themselves or hire someone with generalist skills to manage their digital presence. They tread into the realm of advertising without the specialist expertise needed to conquer this ever-evolving landscape.
The expertise dilemma
Digital marketing is not a task to be taken lightly or managed as an afterthought. Success in this arena hinges on a dedicated focus towards pre-determining trends, staying agile in response to changes, and consistently driving performance. The question that business owners must confront is this: Is the person in charge of your marketing truly an expert? If not, they might be unintentionally stunting your growth.
The agency advantage
This is where the agency option comes into play and is a game-changer. An agency, staffed with a team of specialists, brings a wealth of benefits that an individual generalist or an in-house team may not provide.
Tailored services on your budget
Firstly, many agencies can tailor their services to fit the same budget you might dedicate to hiring an employee. The difference is, that instead of relying on one generalist, you’re tapping into a team of specialists. Each member brings their unique expertise, from content creation and strategy to analytics and advertising. This diversity of skills amplifies your marketing efforts.
Secondly, there are no staff overheads. You don’t have to worry about benefits, office space, or training costs. Agencies come ready to work, fully equipped to deliver results from day one.
Thirdly, you eliminate the issue of staff rotation. In-house teams often face changes in personnel due to various reasons, leaving gaps in your marketing efforts. In contrast, agencies typically assign multiple people to work on your account, ensuring consistency and providing cover during leaves or transitions to new horizons.
Lastly, the operational benefits of consistency cannot be overstated. A specialist team working on your account maintains traction and adapts quickly to changing trends, optimising your advertising strategies for maximum impact.
The numbers don’t lie
If you’re still skeptical, consider this: a growing number of Australian businesses are choosing to outsource their marketing rather than hiring in-house. The shift is driven by the realisation that expertise, specialisation, and agility are the keys to successful advertising in the digital age.
The era of amateur advertising is behind us. To unlock your business’s true growth potential, it’s essential to recognise the critical role that expert marketing plays in your success. The digital landscape waits for no one, and by partnering with a specialised agency, you position yourself to thrive in the ever-changing world of digital advertising.
So, ask yourself once more: Is your marketing in the hands of an expert? If not, it’s time to make the change that can propel your business to new heights.
Amberlea Henriques is the founder of futuristic marketing agency, AdSocial.
Disrupting the status quo on social media, AdSocial create award-winning experiences across Facebook, Instagram, Messenger and WhatsApp using robots, artificial intelligence and augmented reality to produce interactive experiences between brands and consumers.
Based in Perth, Western Australia, Amberlea’s elevated understanding of innovative marketing has seen her featured on Meta, ManyChat and Channel 7.
In 2022, Meta reached out to Amberlea to feature AdSocial’s work as a success story, presenting them with an invitation in recognition of their ‘advanced and innovative understanding of their platforms’. This story later became the backdrop to Mark Zuckerberg’s keynote speech on the future of marketing in the Metaverse.
AdSocial are an approved beta tester for Meta, granting them (and their clients) access to new features before they launch publicly. It is this privileged role that keeps their fingers on the pulse of what’s to come, and makes Amberlea a reliable source for social media marketing predictions.
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