Unlocking the true value of LinkedIn advertising: a cost vs benefit perspective from a digital marketing expert – THE DIGITAL PICNIC

Unlocking the true value of LinkedIn advertising: a cost vs benefit perspective from a digital marketing expert - THE DIGITAL PICNIC

Welcome to the world of LinkedIn advertising – the modern-day Aladdin’s cave for businesses seeking to discover the treasure trove of professional engagement [don’t mind me, I may be a 40+ yo agency owner, but … I still love Disney.  Always have.  Always will]. 

As the founder of a cutting-edge digital marketing agency specialising in paid ads management, I’ve [mostly via my paid ads specialist team nowadays, admittedly] sailed the vast seas of online advertising and witnessed firsthand the priceless gems LinkedIn advertising holds, despite its seemingly high costs.

… probably the best example being the offices I rent, i.e in the heart of Docklands, Victoria > 200k per annum > all because I responded to a really well targeted LinkedIn ad, i.e that ad was served to me at the right time and offered offices I’d been looking for for a really long time.

All o’ that said, a 200k return on that particular LinkedIn ad is an extreme example, and a hugely successful one, but for the most part? We’re often talking clients off the ledge re: how much LinkedIn costs to advertise on [spoiler alert: it’s a lot], and whether or not it’s worth it.

Let’s explore that now…

So, why does LinkedIn advertising have a premium price tag?

Understanding the cost of LinkedIn advertising first requires a dive into the unique environment it operates within. 

Here’s why LinkedIn’s costs are justified:

 

 

 

 

Investing in LinkedIn advertising: A calculated strategy for maximum ROI

So, how can businesses leverage LinkedIn’s premium advertising costs to their advantage? Let’s explore how this investment translates into a potent strategic move:

 

 

 

 

Transforming cost into investment with expert paid ads management

As a seasoned navigator of the digital advertising landscape, my agency’s mission is to transform the perceived high costs of LinkedIn advertising into a strategic investment with tangible returns. 

Our expertise lies in:

 

 

 

Concluding thoughts: the worthwhile investment of LinkedIn advertising

While LinkedIn advertising may come with a higher price tag, the potential returns can far surpass the initial investment. By partnering with a digital marketing agency that specialises in the art of paid ads management, businesses can unlock the full potential of LinkedIn’s rich and engaged professional audience.

Interested in learning more about how LinkedIn advertising can benefit your business? Connect with us.  We’re really big on zilch obligation, integrity-laden, honest chats about whether or not you’re even suited to advertising on the platform you’re interested in advertising on.

You’ll always get straight up honesty from us in this space.

> fill out a quick form so we can understand you a little better > we’ll tee up a phone chat to go through whether or not you’re suited to outsourcing your LinkedIn advertising to us.

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