Unruly has partnered with a number of top-tier publishers to launch the Philippines’ first-ever premium publisher marketplace for outstream video ad inventory.The UnrulyX Trusted
Philippines Market, offered by means of UnrulyX, will be the place to collectively purchase desktop and mobile outstream video inventory throughout all leading tier publishers in the market, ensuring premium environments for advertisers.Partners in the UnrulyX Trusted Philippines Market consist of The Philippine
Daily Inquirer, The Philippine Star, Summit Media, Fox Asia, MSN, GMA Network, Rappler and OLX Philippines, which will offer marketers access to over 200 million video impressions per month.The Market will fulfill the increasing need for high quality outstream video ad formats
on trusted, brand-safe sites with the ease and precision targeting of programmatic buying. Quality of views will be independently confirmed by MOAT. Marketers will be able to gain access to this scaled, premium video chance through a dedicated Unruly group. This regional industry-first collaboration follows research study that shows premium sites provide the most impactful digital advertisement campaigns. A current research study by Newsworks, Neuro-Insight and AOP discovered quality editorial environments are more reliable than social sites in driving long term memory encoding and engagement. Another research study by Newsworks and GroupM in July this year found that customers spent 17 percent longer seeing ads on premium sites.Unruly’s APAC VP Company Development, Haifaa Daw said:”Unruly has recognized a need in the market for brands who want to elevate the environments they are running in. Offered our relationships with premium local publishers, we’re excited to offer the technology to assist in and lead strategic market initiatives such as this one.”Phil Townend, Chief Commercial Officer Unruly APAC, said:”We’re incredibly happy to be working carefully with these flagship publishers throughout the Philippines. Neuroscience and advanced measurement strategies show that customer engagement levels are heightened within premium editorial environments and this video market provides both cost efficiency and engagement to drive business results for marketers. Our Trusted Market solves the issue of deficiency of really premium, verifiably brand safe and viewable video at scale.”Inquirer Interactive’s Chief Operating Officer Gary Libby said:”With the intro of The UnrulyX Trusted Market we have actually developed a safe medium for marketers who wish to gain access to confirmed stock at scale. It is a motivating development from the market that will offer marketers access to quality audiences on one single platform.”Marketers can email Unruly’s business team at [email protected] to access The UnrulyX Trusted Philippines Market.