Department Summary DISH is a Fortune 200 company that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television. Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers. We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story. Opportunity is here. We are DISH. Job Duties and Responsibilities
Our Digital Marketing organization pushes itself every day to be a world-class, innovative, data-driven team that develops, maintains and maximizes our relationships with key internal constituents and digital vendor partners to drive business growth. To be successful, you will need strong analytical skills, a passion for digital marketing, and a drive to deliver creative and innovative solutions that allow us to win in the marketplace. What You WIll Be Doing: The Digital Marketing Planning Manager is responsible for developing, coordinating, communicating, and optimizing digital strategies, campaigns, and offers; media budgets, pacing and reporting, cross-tactic test-and-learn programs, digital targeting, and attribution enhancements in accordance with business objectives. This role works closely with digital media, website, and analytics teams to maintain quality control of in-market campaigns; continuously evaluates and improves performance against goals and benchmarks; and works closely with partners, internal Sling stakeholders and senior leadership to strategize, organize, and support while communicating plans, learnings, and results. We are looking for a strategic thinker with great initiative, ownership, relationship-building, leadership, and communication skills who can be a trusted partner to our internal clients. Manage other Account team members while supporting digital strategy, brand, testing, offers, campaigns, creative, and media teams to deliver successful media campaigns Develop digital marketing strategies and tactical approach in accordance with business goals and digital/online marketing best practices while overseeing overall digital budget, allocation, spend, pacing, optimizations and reporting Create and manage rigorous cross-tactic test-and-learn program as well as planning, budgets, documentation, optimization, and reporting for digital and enterprise campaign and offer strategies Assist with allocation of digital funds through business case process, media briefs, pacing, tagging, martech, AdOps, and data collection/analysis Partner closely with media tactics, website, creative, finance, IT, MarTech, and analytics teams on all digital strategies and initiatives while continuously improving digital targeting and attribution Foster an environment of shared learning and act as a trusted digital expert for executive-level performance and initiative readouts and updates, as well as within the Digital Center of Excellence Be a thought leader for the digital marketing team, regularly sharing platform and industry POVs to support digital recommendations; regularly presenting to executive leadership Assist in identification, vetting, and implementation of new platform partners Skills, Experience and Requirements
Bachelor’s degree from a recognized 4-year college or university; Minimum 4-5 years of overall account management and planning experience, with at least 3 years experience in digital tactic ownership, marketing planning, strategy, and oversight Demonstrated success in planning rapid optimization and test-and-learn agendas and experience with budgeting and financial analysis including return on marketing investment (ROMI) and return on ad spend (ROAS) tracking Expert on digital marketing platforms e.g. Facebook, Twitter, Google and programmatic ad networks; experience with emerging digital marketing platforms e.g. Snapchat, Pinterest, TikTok, digital audio and connected TV a plus Comfort with Excel and Google Spreadsheets including pivot tables, vlookups and other analytical functions; knowledge of ad serving platforms e.g. Flashtalking Strong quantitative orientation with expertise in data analysis and insights; strong detail orientation and track record of delivering profitable digital marketing results and other KPIs Excellent communication and cross-functional relationship management skills including working closely with analytics, creative, brand, IT, vendor, and executive teams Passion for the constantly-changing digital landscape with a finger on the pulse of emerging digital platforms and trends Minimum required skills / experience: Minimum 4-5 years of overall account management and planning experience, with at least 3 years experience in digital tactic ownership, marketing planning, strategy and oversight Experience working across multiple platforms: Google, Facebook, programmatic display & video #LI-CS6 Salary Range Compensation: $87,500.00/Year – $125,000.00/Year Compensation and Benefits We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits. The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role’s location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.