The Digital Marketing Int Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the sub function/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses’ core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.
**Key Responsibilities**
The Digital Marketing Int Analyst responsibilities include:
Organizational Scope, Accountability & Strategic Leadership
+ Manages offer targeting and implementation across multiple online and offline channels within one or more functional specialties.
+ Educate marketing partners on new toolsets, and help develop and implement best-in-class customer centric campaign strategies.
+ Provide insight driven recommendations to optimize strategies and enhance operational process components.
Knowledge
+ Working knowledge of omni channel, customer centric marketing techniques.
+ Strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques.
+ Experience driving sophisticated exploratory data analysis and provides results to Business Partners.
Influence / Collaboration
+ Interacts with cross-functional areas at the Functional Specialty level.
+ Primary liaison with the Marketing Program Managers, Decision Management, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion.
+ Oversee List Processing Vendor team to support successful campaign execution.
+ Strong Collaboration, acting as an internal consultant with campaign design and requirements
+ Active participation in Strategy meetings and daily Scrums
Judgment / Decision Making
+ Understands impact/implications of issues/events within the marketing segments and other areas within the Global Information Management Group.
+ Works with considerable latitude for decision making in setting priorities under area of responsibility.
+ Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques.
**Qualifications:**
+ 1-3 years of experience in a digital or database marketing role, preferably in financial services.
+ 1-3 years of strategic business analysis; aptitude in displaying and communicating data analysis and results within a CRM focused environment, leveraging a robust campaign management software toolset.
+ Experience with Direct Marketing of credit card offers across digital/online channels and traditional offline channels preferred.
+ Understanding of legal, regulatory environment and experience within a highly controlled environment preferred.
+ Experience with consumer lending or 3rd party marketing preferred.
+ Experience with digital marketing and vendor management preferred.
+ Acumen working in a technical environment to solve business related problems.
+ SQL required and SAS experience is a plus.
+ Experience analyzing marketing efforts, including dashboard reporting and MIS.
+ Optimization experience a plus.
+ Salesforce Marketing Cloud experience a plus.
+ Content Management System experience a plus
+ Digital Marketing and Email Deployment experience a plus.
**Education:**
+ Bachelor’s/University degree
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
————————————————-
**Job Family Group:**
Marketing
————————————————-
**Job Family:**
Digital & Social Media Marketing
——————————————————
**Time Type:**
Full time
——————————————————
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries (“Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review **Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm)** .
View the “EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) ” poster. View the EEO is the Law Supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP\_EEO\_Supplement\_Final\_JRF\_QA\_508c.pdf) .
View the EEO Policy Statement (http://citi.com/citi/diversity/assets/pdf/eeo\_aa\_policy.pdf) .
View the Pay Transparency Posting (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)
—————————–
Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
Leave a Reply