(USA-MN-Minneapolis) Digital Marketing Strategist

Description Position: Digital Marketing Strategist Location: Fully Remote Starts: Within a Couple Weeks Duration: Through the end of the year, potentially longer Status: Freelance Rate: Up to $60/hour, depending on experience Our client is looking for a Digital Marketing Strategist. This role is: – Fully remote – 40 hours/week – 6+ months, potential to convert to direct-hire! – Must be fully vaccinated in order to be eligible for employment** In this role, you will be responsible for managing the digital marketing strategic roadmap across their ever-expanding customer journeys and campaigns. This includes: – Proactively planning their customer engagement strategies and how to make them come to life and converge within their Salesforce Marketing Cloud and website platforms – Create customer journey roadmaps to leverage best-in-class marketing principles to drive member engagement – Assess marketing digital footprints and identify gaps, create stop gap plans, and develop a 3-year digital experience plan as it relates to a new CMS project – Partner with their CX agency, internal UX and IT partners to define and craft a long-term digital Member experience that is Salesforce and data-based – Create a Digital Strategy playbook that will best outline success and optimization across the digital ecosystem The ideal candidate: – Experience developing digital strategies that use multichannel digital platforms and connect with consumers on a personal level – i.e.: SMS, email, multimedia, video, social media, etc… – Experience providing strategic considerations for expanded content to address their customer needs – Understanding of the overall consumer online experience as it relates to lead generation and CRM – Strategic mind with a strong attention to detail – Non-profit and/or financial industry experience preferred IND123 #LI-KG17 Submit resume (and samples if applicable) to: [email protected]”,”jobLocationType”:”TELECOMMUTE”,”remotetype”:”Fully remote https://www.eeoc.gov/employers/upload/eeoc\_self\_print\_poster.pdf