As a critical member of FloSports? Digital Marketing team, the Associate Digital Marketing Manager will contribute directly to the success of the marketing department by leading subscriber acquisition, engagement, and retention efforts for FloBowling and another sport across all digital marketing channels. The position requires a strong knowledge of paid media, social media, email marketing, budget management, and data analysis. The ideal candidate is a strategic leader with the ability to collaborate and communicate cross-departmentally.
ESSENTIAL DUTIES & RESPONSIBILITIES:
+ Develop digital marketing campaigns around events and original content to meet or exceed quarterly subscriber acquisition and retention goals
+ Oversee paid media budget and collaborate with external agency to create a holistic paid media strategy
+ Manage all social media, community engagement and influencer marketing
+ Execute email marketing and push notification campaigns
+ Analyze and report campaign results to management and key stakeholders
+ Optimize media mix based on data insights and performance metrics
+ Coordinate the creation of promotional assets with content and design teams
+ Partner with customer care to manage social media response
+ Coordinate with the partner marketing team on strategizing and building event presence
REQUIRED EXPERIENCE:
+ 4+ years experience executing holistic digital marketing campaigns across social media, email, and paid media channels
+ Expertise in the sport of bowling, including its events, athletes, and community
+ Proven ability to plan and execute digital campaigns against engagement and revenue targets
+ Experience managing a paid media budget in Facebook Ads Manager and Google Ads
+ Track record of making data-informed decisions to improve marketing KPIs
+ Strong project management skills with the ability to prioritize multiple tasks and consistently meet deadlines in a dynamic work environment
+ Ability to communicate and collaborate within the marketing team and cross-departmentally
BONUS POINTS:
+ Bachelor?s degree in marketing or a related field
+ Previous work history in digital media
+ Experience with social media management software
+ Knowledge of photo and video editing tools
WHO WE ARE:
FloSports is an innovative digital sports media company dedicated to unlocking a world of sports coverage that true fans deserve! We are committed to growing the sport through the events, the athletes and the fans by providing each unique community with a platform to connect to the sports they love. We stream more than 10,000 of live events per year, spanning from youth to professional competitions, produce original video programming and studio shows, and provide authentic content and coverage across more than 20 sports like wrestling, grappling, cheer, gymnastics, rugby, track & field, cycling, marching, bowling and so much more!
HOW WE DO IT:
We are the CEOs of our own work and are accountable for the tasks and responsibilities assigned to us. We take pride in creating the content that fans love. We row in the same direction and work together on our common vision. We build and strengthen our relationships through teamwork and respect. We embrace challenges, ask questions and are allowed to fail as long as we learn. We are passionate about building tribes and communities worth belonging to. We are innovative, curious, and have an appetite for making things better. Does this sound like you?
OUR BENEFITS:
+ Competitive and comprehensive medical, dental and vision plans
+ Peace of mind through company-paid short-term disability, long-term disability and life insurance
+ 401(K) company match
+ Progressive parental leave policies
+ Flexible paid vacation and work environment
+ Hack-a-thons
+ Free laundry service for all positions that require travel
+ Bring your dog to work- everyday!
+ Stocked snack bar, catered lunch and breakfast tacos every week
+ Modern and collaborative office environment