(USA-WI-RACINE) Digital Marketing Manager

JOB REQUIREMENTS: Description Come join the Johnson Outdoors global marketing team in DIVING and expand your reach around the world! At Johnson Outdoors, home to some of the world’s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences – for adventurers, by adventurers. Check out each of the Johnson Outdoor brands in Fishing, Watercraft, Camping, and especially Diving! Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you’ll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or hiking, sailing, fishing, kayaking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options. About the Role: Leads digital marketing and e-Commerce strategy, developing growth initiatives driving web traffic, improving online brand awareness, and increasing e-Commerce sales through consumer acquisition and retention. Collaborates with internal and external teams to enhance our consumer experience and increase our digital presence, success and effectiveness. What you will be doing: Leads, manages and executes strategic global digital marketing and e-commerce plans, to grow revenue, improve gross margin and deliver the ultimate brand experience. Collaborates with cross-functional external and internal teams, including brand, sales and senior management. Provides direction to digital marketing agency and reviews and approves paid media and SEO plan, strategy, and execution. Responsible for brand website consumer experience with a focus on content, utilizing data to make decisions. Measures and reports on site performance, SEO, and key metrics to drive web traffic in collaboration with internal and/or external teams. Utilizes strong analytical ability to evaluate customer experiences and digital tactics. Provides strategic recommendations to key stakeholders based on findings from analytics (what is working/not working and what needs to change). Manages digital communication channels which includes developing, implementing and evaluating email marketing and blogging strategies and collaborating with social media manager to ensure overall content plans are integrated. Assists with digital advertising and media campaigns, which includes but is not limited to, landing page creation, defining the target audience, and developing digital ads. Provides support to the brand team on message development, campaign strategy and execution from the digital viewpoint. Additionally, collaborates with the brand team and marketing services in the development of CRM (Consumer Relationship Marketing) strategy. Manages and coordinates eCommerce planning and implementation in collaboration with external… For full info follow application link. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/A1D5B8E3D0A44B94

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