Vacation 2018 e‑commerce sales expected to increase 15.5%.

U.S. consumers will invest $119.99 billion with online sellers throughout the approaching vacation shopping season of Nov. 1-Dec. 31, Internet Seller’s analysis programs. That’s a 15.5% boost compared with the Web Retailer-estimated $103.88 billion spent online throughout the exact same period in 2017.

Several aspects contribute to a record-high e-commerce holiday period. For one, online holiday sales growth of 15.5% remains in line with the total U.S. e-commerce industry’s growth over the last six quarters. The 15.5% development is slightly conservative, as U.S. e-commerce sales grew 15.7% during the first half of 2018 year over year, according to buying presents online each year. For example, 76% of U.S. shoppers stated they purchased a minimum of 25% of their presents online in the last holiday shopping season (November to December), according to a March 2018 Internet Merchant and Bizrate Insights study. In the same survey conducted in March 2017, 73% stated they purchased at least 25% of presents online.advertisement Total retail

sales, excluding items

not usually purchased online like fuel and vehicles, will jump 5.5%to $719.09 billion, up from $681.61 billion in November and December last year, according to Internet Seller’s vacation projections. That suggests e-commerce will represent 16.7 %of all vacation spending, compared to 15.2% in 2017. This 16.7%is greater than e-commerce’s typical share of

overall retail sales, which Web Retailer quotes was 13 %of total retail sales for all of 2017. This makes good sense as gift providers might wish to browse various sites to try to find ideas or offers. In addition, online retailers increase digital marketing during peak season shopping periods, often causing more sales online.For its vacation projections, Internet Seller Research study analyzed sales and growth in U.S. e-commerce and

overall retail over the last numerous years, identifying patterns in consumer spending habits during peak shopping durations. It likewise took a look at large online merchants’growth patterns preceeding the vacations, historic e-commerce penetration of the total retail market and its trajectory, along with economic indications, such as U.S. consumer sentiment.Data in Brief: ad

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