Versus Systems Inc. (NASDAQ:VS, CSE:VS) said it has entered into a strategic partnership with experiential and digital marketing agency Innovative Group to support new client programs built upon the Versus XEO platform.
Under the deal, Versus will be working with Innovative Group’s newly formed Innovative New Media division to support the agency’s client portfolio, which include consumer packaged goods companies, retailers, spirits, professional sports teams, and automotive clients.
Versus’ technology will bring to market Innovative’s OmniXP, enabling them to provide exclusive, unique experiences to clients, customers, and fans. OmniXP will be powered by Versus’ XEO Platform, a second screen gamified rewards platform currently leveraged by professional sports teams in the NFL, NHL, MLS, NBA and more.
“We are excited to partner with Innovative Group and very proud that our XEO Engagement Platform will power their new OmniXP experience in future client activations,” Matthew Pierce, founder and CEO of Versus Systems said in a statement.
“Versus is a world leader in audience engagement and has significant expertise in adding interactivity and rewards to a broad range of content. Experiential marketing agencies like Innovative Group are on the leading edge of dynamic, creative, and engaging activations that meet their clients’ marketing objectives,” Pierce added.
“We are thrilled that Innovative Group recognizes the value that the XEO Platform can provide their clients, enabling them to provide prizes and rewards to their customers, fans and viewers,” he concluded.
Michael Saks, chief development officer at Innovative Group, added: “Innovative New Media is excited to partner with Versus Systems to offer a transformational omni-channel platform to clients that not only drives awareness, revenue and engagement, but also provides real value to those client’s customers, fans and followers.”
Versus Systems is an engagement and rewards company that makes live events, games, shows, and apps more fun to watch and play. It adds interactive games, polling, trivia, predictive elements, and other win conditions to existing entertainment, whether in-venue or online, making the content more contextual, personal, and rewarding.
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