What Are the Benefits of Adding Video Content to Your Website?
Video content has become a crucial tool in marketing your business. Providing video on websites is on the rise and has become quite the trend, and it doesn’t appear to be slowing down.
Today, people have shorter attention spans. They want information fast and don’t want to spend a lot of time getting it. Videos do just that, providing instant details to a viewer. Creating interactive content brings visual engagement, which allows visitors to access the information they are looking for in a quicker manner. Providing such videos has become essential for today’s up-and-coming websites.
Let’s take YouTube, for example, the 2nd largest video network. They report that there are more than 1 billion unique visitors that watch over 6 billion hours of videos per month.
No matter what your business may be, using videos creates a compelling experience for your visitors. It helps to build a connection with today’s on-the-go customers.
How does this help your brand? What are the benefits of adding video content to your website?
Visual Experience
People are more interested in watching short video clips to learn more about a specific product or service. Gone are the days of reading long, descriptive texts. Effective video content can be easier to digest. It provides useful information through more aesthetic means while also saving time. A good and entertaining experience will satisfy more people, therefore spreading the word. Take advantage of sharing your business’ story, and use a video strategy to help build your clientele and revenue.
Video content is available to anyone, anytime, and anywhere. Unlike other traditional sales techniques, people can check your products and services whenever it is convenient for them and can do this as many times as they want. Video content can also be accessed on any device across multiple platforms. Whether you are on the go with your mobile device, stuck at work on a desktop, or at home on a tablet, video content is ready and very much accessible for viewing.
When people search for a product or service on Google, the ranking in which the website appears is often of great importance. Evidence showed that a web video is 53 times more likely to rank higher than pages with pure text content. This suggests that search engines prioritize video results and are therefore easier to find online.
Videos also help your SEO because visitors will stay on your site longer, especially if your content presents the right information and is engaging. This also helps in ranking, and this is very important.
Web videos also create shareable content. This can drive even more visitors to your website and the content therein. Visitors are more likely to purchase something if you provide a video about the product, which in turn makes your visitor your customer.
The evolution of digital marketing continues to move at an accelerated speed, and web video is a major contributing factor. Watchable content will continue to be popular in the years to come.
Help increase your traffic flow, improve your search engine ranking, and get more revenue by adding video content to your website. A web video can create an emotional response and increase website engagement. As a web development and SEO company, we can help you create the same quality of video content or even better.
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