Vidyard Launches ‘Video Selling’ Certification; Helps Digital Marketing and Sales Agencies Grow | MarTech Advisor

With increasing demand from clients for training on how to incorporate video into their sales processes, 10 leading digital marketing and sales agencies have now completed the certification.

KITCHENER, Ontario: Vidyard, the video platform provider for business, has just expanded its Agency Partner Program to include an industry-first Video Selling certification. This certification was built to help digital marketing and sales agencies expand their services while helping their clients grow their revenue. The first cohort of agency leaders to receive the Video Selling certification includes Agence Copernic, Avidly, BabelQuest, Digital 22, IMPACT, New Breed, Revenue River, Six & Flow, SmartAcre, SmartBug Media™, and Whitehat.

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For agencies who deliver sales enablement services or who want to expand into sales services, Vidyard’s Video Selling certification empowers them to become experts in teaching best practices for video prospecting, video for meeting follow-ups, video deal management, closing with video, video sequences and more. Furthermore, the certification is aligned to HubSpot’s Sales Enablement services, making it even easier for these growth-orientated agencies to adopt the certification quickly, then easily deploy.

Video has transformed sales communications

Leading sales reps are turning to new video communications techniques to get noticed. According to a blog post from HubSpot titled “10 Skills Every Sales Development Rep Needs to Master in 2020,” Video Prospecting is the #1 skill that managers should be teaching their sales teams if they want to focus on gaining or honing into top deals.

According to Gong, the leading revenue intelligence platform, 40% of sales teams are now using video in their sales cycle. Gong also reports a 41% higher close rate on opportunities that use video in their sales cycle over traditional forms of communication like email and phone.

Sales enablement must reflect the new demand for video

“The number one ask of our agency partners at INBOUND was to help them level-up their expertise in selling with video. Vidyard has mastered the use of video over the past three years, so it was clear to us that there was an immediate training opportunity ahead,” says Rob Sale, Senior Manager of Strategic Alliances and Head of the HubSpot Global Alliance at Vidyard. “The Video Selling certification will set our agency partners apart so they can deliver incredible value to their clients. We’re excited to have our first cohort of certified agency partners ready to support the North American and EMEA markets.”

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“BabelQuest has long been a leader in Sales Enablement services, so adding Video Selling services was a natural evolution in our growth,” says Eric Murphy, Head of Revenue at BabelQuest. “We knew the potential impact on our clients could be huge and it’s already paid off. In fact, we recently won our second HubSpot Impact Award for the second quarter in a row for the work we did with our customer LAN3, helping them smash their annual revenue targets and achieve a 45x return on their investment utilizing a well-planned video selling initiative across their entire sales team.