Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are here with a fresh brand-new episode of Marketing O’Clock.
We talk about all the digital marketing news of the week and try to come up with a catchier name for Twitter’s new audio Tweets.Twitter is testing a brand-new feature that allows users to tape-record a voice message to Tweet.The feature is currently live for a select group of iOS users and will be presenting to all iOS users soon.You can Tweet a Tweet. Now you can Tweet your voice!Rolling out today on iOS, you can now tape and Tweet with audio. pic.twitter.com/jezRmh1dkD!.?.!Ads for these categories will furthermore no
longer enable targeting on the basis of gender, age, adult status, or marital status.Their existing policy forbids
targeting based on, race, religious beliefs, ethnic culture, sexual preference, special needs, or national origin.Google said they have actually been working carefully with and got assistance from the U.S. Department of Housing and Urban Advancement(HUD)on these changes.Advertisers will have the ability to develop video ads in Spotify Ad Studio to operate on the platform.The statement comes as Spotify continues to get podcasts to run solely on the platform consisting of video podcast formats.After revealing a variety of brand-new features at their Partner Top last week, Snap announced a new knowing portal called Snap Focus.Advertisers and online marketers can enroll to remain current on Snap’s most current features and advertising opportunities.In our take of the week section, Bryant Garvin enjoys YouTube advertisements and he’s not scared to reveal it! You might be surprised by the number of hours users invest enjoying ads on the platform.One of my favorite features of #YouTube advertising besides amazing targeting, totally free advertising, inventory for days it’s just how much time consumers invest watching our advertisements Last 365 Days Minutes110,877,860 Hours1,847,964 Days76,999 Months2,567 Years214 Centuries 2.14 pic.twitter.com/saz94rnkfq!.?.!— Bryant Garvin (@BryantGarvin )June 11, 2020 ICYMI, it’s no secret that marketers are dissatisfied with Facebook Advertisements, however David Herrmann shares a series of tweets that reveal performance tanking.Please make no mistake, accounts are still struggling. I repaired one. Another has seen ROAS fall by a 100%in 8 days. Can’t even invest $4k successfully now.
Below a 2x at $22k a day.Every restore has failed.So, you’re not alone good friends.– David Herrmann (@herrmanndigital)June 18, 2020 We address your burning digital marketing concerns during our lightning round: Plus, which musicals should you avoid seeing with your kids?Are Facebook groups attempting to damage America?And, what
are our preferred programs to view on QVC?Tune in to discover out!If you liked what you heard, head over to the Marketing O’Clock site to subscribe and read all of today’s articles.Thank you to our sponsors!Featured Image Credit: Cypress North
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