Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are here with a fresh new episode of Marketing O’Clock.
We discuss all the digital marketing news of the week and try to come up with a catchier name for Twitter’s new audio Tweets.
Twitter is evaluating a new feature that enables users to record a voice message to Tweet.
The feature is presently live for a select group of iOS users and will be rolling out to all iOS users soon.
You can Tweet a Tweet. And now you can Tweet your voice!
Rolling out today on iOS, you can now record and Tweet with audio. pic.twitter.com/jezRmh1dkD
Advertisements for these classifications will furthermore no longer allow targeting on the basis of gender, age, adult status, or marital status.
Their existing policy restricts targeting based on, race, faith, ethnic culture, sexual orientation, impairment, or nationwide origin.
Google stated they have been working closely with and received guidance from the U.S. Department of Housing and Urban Advancement (HUD) on these changes.
Advertisers will be able to develop video ads in Spotify Ad Studio to run on the platform.
The announcement comes as Spotify continues to acquire podcasts to run specifically on the platform including video podcast formats.
After revealing a multitude of brand-new functions at their Partner Top last week, Snap revealed a new knowing website called Snap Focus.
Advertisers and online marketers can take courses to stay up-to-date on Snap’s most current features and marketing chances.
In our take of the week segment, Bryant Garvin likes YouTube ads and he’s not afraid to show it! You might be amazed by how many hours users spend seeing advertisements on the platform.
One of my preferred aspects of #YouTube marketing besides amazing targeting, totally free marketing, inventory for days
it’s how much time consumers spend watching our advertisements
Last 365 Days
Minutes110,877,860
Hours1,847,964
Days76,999
Months2,567
Years214
Centuries 2.14 pic.twitter.com/saz94rnkfq
— Bryant Garvin (@BryantGarvin) June 11, 2020
ICYMI, it’s no secret that marketers are unhappy with Facebook Ads, but David Herrmann shares a series of tweets that show performance tanking.
Please make no error, accounts are still having a hard time. I repaired one. Another has actually seen ROAS fall by a 100% in 8 days. Can’t even invest $4k beneficially now. Below a 2x at $22k a day.
Every reconstruct has actually failed.
So, you’re not alone buddies.
— David Herrmann (@herrmanndigital) June 18, 2020
We answer your burning digital marketing questions throughout our lightning round:
Plus, which musicals should you avoid watching with your kids?
Are Facebook groups trying to destroy America?
And, what are our preferred programs to view on QVC?
Tune in to find out!
If you liked what you heard, head over to the Marketing O’Clock site to subscribe and read all of today’s short articles.
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Featured Image Credit:Cypress North
This material was originally published here.
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