The internet and social media run digital marketing in the 21st century. However, building the presence and marketing strategy for a brand of any size could be difficult. The online space gives us enough room to try different marketing approaches, but they are not always successful.
Sometimes digital marketers could add something different to the list of their go-to tools, and VPN might be the answer you need right now. Besides masking the IP address, businesses use VPNs to allow their employees to remotely connect to their network and remain safe while doing so.
VPN is becoming increasingly popular for digital marketing because it can help improve your SEO, check out your competitors without them knowing, and keep your data safe from security breaches. So, if you are a digital marketer interested in using VPN in your daily work, keep reading!
1. Improving the landing page
SEO is an important part of digital marketing, but sometimes it is hard to know how well your pages perform in other markets worldwide. Since VPN allows you to address and connect to various servers regardless of your location, digital marketers can better understand their target audience in another part of the globe.
For instance, US-based businesses who want to expand their reach in, let’s say, France can connect to a local server and see the most popular search results for that country. You will know more about the ranking of your page, which marketing strategies work, and what you need to improve to reach the top of the search results.
2. Researching your competitors
Knowing your competitors’ actions is a must when running successful marketing campaigns. However, your IP address will be available for them to see every time you visit their website or social media. The best thing you can do is mask the IP using a VPN. This way, the competitors won’t know you are viewing their content.
You will keep your IP private by launching VPN and connecting to a different server. It allows you to analyze their marketing tactics and use this knowledge to your advantage. You can adjust your marketing strategy accordingly or even be inspired by what your competition is doing online. This information can be beneficial to you in the long run.
3. Revamp your social media marketing
Social media completely changed the world of marketing. Businesses from all industry branches acknowledged its power and have included social media in their marketing campaigns. It is easy to engage with your existing and future customers, learn what they like, and build relationships with your audience.
Since VPN can connect to servers in various countries, you may use it to learn more about your customers in certain parts of the world, see what is popular there, and adjust your social media marketing strategy accordingly. Breaking into a new market and expanding a brand can be very beneficial.
Additionally, VPN can help with cybersecurity, which is necessary when using social media. Users are targeted daily, which puts their personal information in danger. Just imagine what a security breach and the reputation of your business. VPN will mask IP address and encrypt the information you send or receive. It automatically gives you higher levels of cybersecurity because your data will be safe from cybercriminals.
4. Safe remote work
Digital marketers often work from home, their favorite cafés, and various public places. While remote work is exciting and productive, it comes with cybersecurity challenges. Using your home Wi-Fi network is usually safe, but what happens when you need a change of scenery and connect to a public Wi-Fi network?
While they are very convenient, public Wi-Fi networks are generally considered unsafe. After all, there is no way to tell who else might be on the same network or if it is secure. Cybercriminals use them to gain access to other people’s devices and steal their personal information and financial data.
One of the VPN’s many features is encryption which protects everything you send or receive on your device. Even if cybercriminals gain access to your laptop or phone and intercept your communications, they won’t be able to do anything with that data because it will be completely encrypted.
5. Put an end to throttling
Having a fast and reliable internet connection is everything when you work online. But if you have noticed that the speed sometimes slows down for no apparent reason, you are probably dealing with bandwidth throttling. Your internet service provider, or ISP, might do it intentionally .
VPN can be useful in this situation because your traffic will go through a private network that isn’t dealing with congestion. Your ISP won’t be able to see your online activity and adjust the bandwidth accordingly. As a result, you will have a better and faster internet connection.
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