In the hyper-paced world of digital marketing and analytics, marketers are often hard pressed to keep up with the constantly changing news of the day. Between planning, executing and optimizing campaigns who has time to dig through the news to find relevant industry updates?
Seeing that this is an issue for most of our clients, we often cut through the noise and deliver updates on the most impactful trends in digital marketing and analytics. Now we’ve decided to open these insights up to everyone by publishing a weekly roundup of the most important news.
Here’s what our team of digital marketing and analytics experts are keeping track of this week.
Main Takeaway: Personalization is now expected from users. So, while it remains difficult to execute, it’s more important than ever to invest in personalization. We’ve helped many clients go through the process of organizing data, understanding users, and delivering personalized experiences. We often see this as one of the most impactful efforts a marketing team can go through.
Main Takeaway: The right marketing tool or tools completely depends on the size and needs of the business. For small businesses with limited resources, the ease of platforms like Mailchimp is imperative. However, for larger companies with complex marketing campaigns and a need for detailed analytics, a best-of-breed approach may be best. At W2O we pride ourselves on being platform agnostic, which means we can work with any existing platform or recommend and implement new platforms.
Main Takeaway: Audience-based TV advertising hold so much promise because the TV clearly commands a captive audience but has been difficult to target thus far. However, the ecosystem of platforms and partners continues to be messy which is making it difficult for advertisers to place bets on any one horse. We recommend staying flexible while this nascent area of digital marketing sorts out. That is why we review platforms and partners at the beginning of every TV buy to make sure new opportunities do not pass our client’s by.
Those are the three pieces of news we are watching closely this week. Watch this space weekly as we’ll continue to keep you updated on digital marketing and analytics trends.
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