Walmart Plannings To Influencers To Boost eCommerce

Print Email To bring influencer images, videos and dishes to its product pages, Walmart is teaming up with Collective Bias and RichContext. The content will appear listed below the item details and images, and will vary based on the product, Digiday reported.On a product page for Bigelow Green Tea, for example, visitors can discover blog writers’pictures of cookies, cakes and muffins made with the product, in addition to the recipes.

In another case, visitors can see images of influencers who are utilizing Schwarzkopf göt2b hair color or hairspray.As of now, 30 companies, such as Bigelow and Henkel, have consisted of influencer content on their Walmart pages. One such influencer is Atsuna Matsui, who has around half a million Instagram fans. Another influencer, Nicole Weisman, has almost 150,000 Instagram followers.The news comes as Walmart began rolling out its


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