How to Improve SEO of Your E-commerce Store
SEO, or search engine optimization, is an internet marketing tool used by digital marketers to make your website and its content searchable, visible and accessible to your potential customers. For instance, if yours is a local business selling high-quality organic food products sourced from around the world and you already have a website in place, SEO ensures that online shoppers in the region will see your store when they search for the range of products offered by you.
SEO enables an e-commerce store to build a strong online presence and appear in relevant local online searches. If your e-business has been suffering due to a poor SEO strategy, here are 3 proven ways that will help improve your search engine ranking.
Invest in high-quality guest posts
As the term indicates, guest posts are blog posts and articles published on your behalf on websites that have a large readership and are known for their high-quality content. Each of these articles, written by seasoned SEO writers, contains a hyperlink that takes the reader back to your site, thus increasing your reader base by thousands at a time. Guest blogging on authority websites is a proven way to fix poor e-commerce SEO.
Take for instance Submitcore’s guest post service, a highly successful SEO technique that dramatically improves e-commerce SEO by creating a network of engaging online content. Each guest post links back to your e-commerce site, blog, vlog or social media handle, ensuring greater traffic.
Focus on keyword optimization and site performance
Indeed, before generating content to be posted on other websites, an e-commerce store needs to first fix its own web pages and ensure that each page is optimized but not stuffed with relevant keywords. This may sound like a complex task, but it’s not that difficult. Hire an experienced digital agency for a thorough website analysis to reveal all that’s not right with your website, including keyword placement and density, site structure, user-friendliness, page loading speed, bad pages, dead content, and so forth.
An online business looking for more customers must offer an exceptional user experience to the visitors, which begins with extensive keyword research and then employing an SEO reseller strategy tailored to suit your line of business. Entrust this crucial task to only the best digital experts who have the experience and expertise to build and drive successful digital marketing campaigns.
Make social media work for you
E-business owners know that today social media is an important part of online business promotion. How an e-store uses social media, however, differs widely—some e-commerce stores are active on all relevant social media platforms, generating engaging and informative content, while others continue to make do with a lackluster Facebook business page and posting an update every other day.
Social media marketing is a specialized field in itself and one that requires a well-planned SEO and content marketing strategy. To make use of this powerful marketing tool, analyze your current social media approach and also your closest competitors’ to find what’s keeping your e-commerce business from scaling!