Billions of users across the globe take benefit from internet technology every day. It has gone through massive evolution since its creation. Continuous evolution in the internet ecosystem are important to satisfy users’ rising expectations. In the very first phase, Web 1.0 was all about static pages of information (text and graphics). With technological advancements, Web 1.0 transformed into Web 2.0, an advanced version with a more dynamic, customized and user-driven internet solution. It made websites more interactive and user-friendly. And now it’s time to experience the newest and the most intelligent version, Web 3.0. It’s not a completely new phenomenon and was created in 2014 by Gavin Wood, the co-founder of Ethereum. Due to its impressive potential to transform the internet experience, Tim Berners Lee referred to it by the term ‘semantic web’.
What is Web 3.0?
Based on Blockchain technology, Web 3.0 is the decentralized version of the internet. It’s an AI-driven internet technology with advanced features like 3D Graphics, superfast connectivity, ubiquity and much more. It provides a machine-based understanding of data so that users can experience enhanced connectivity and intelligent web solutions.
Popularly known as the third-generation internet, it allows users to store their data securely and distribute it across many devices. It also eliminates the need for centralized servers. Let’s have a look at its major features to understand the term Web 3.0 more precisely.
Semantic Web
An extension of the existing World Wide Web that provides software programs with machine-interpretable metadata can be considered a semantic web. This is an advanced web technology that enables people to create data stores on the web, build vocabulary and write rules for handling data.
Artificial Intelligence
It doesn’t require centralized platforms for data exchanges. With the assistance of artificial intelligence and machine learning, it can process information with human-like intelligence.
3D Graphics
It aims to weave together the physical and the virtual world. Referred to as spatial web, Web 3.0 brings about a new level of immersion into the virtual world with 3D graphics features. You can experience this feature in gaming, e-commerce, real estate, health etc.
Connectivity
It provides enhanced levels of connectivity to the users. Through this advanced web technology, information and content are more connected and can be accessed by multiple applications and devices.
Trustless and permission less
Web 3.0 allows users to interact directly and no trusted intermediary is required to access the data. Through it, any user can also participate without any authorization or in any other way, it doesn’t require any permission from a governing body.
How Web 3.0 is the future of the internet?
Web 3.0 is the combination of AI, ML and Blockchain technologies. Today, numerous business projects have been accomplished with this latest web technology and it will pave the way for growth in the future. Semantic web develops a P2P environment between the devices and users which in turn, makes data transfer and payments much faster in the coming days. Let’s have a look at those major areas in which the role of Web 3.0 is going to be revolutionary.
Employment Opportunities
According to reports, Web 3.0 will produce a massive range of lucrative job opportunities for millennial by the end of 2022. The paradigms are already shifting to decentralized protocols and the stage is set for young professionals to enter the world of innovative business models. We are shifting towards a sustainable Web 3.0 ecosystem that contains the immense potential to produce job opportunities like Blockchain software developer, solidity developer, Blockchain engineer, marketing officer, community manager, UX & UI designer and much more.
Higher Education
Web 3.0 will help the aspirants to get ready for the future. As it provides the user to interact with the information more quickly, easily and precisely, it’ll become easier for students to access knowledge with internet-connected and machine learning devices. They will be able to save more time in gathering and integrating knowledge with enhanced connectivity features. Learning will become flexible and can be anywhere and anytime. Customized and smart search options help students to collect lecture notes, resources, videos, blogs, articles etc.
What will be the impact of Web 3.0 on Digital Marketing?
Businesses rely on the collective model of advertising, public relations and direct marketing programs to remain competitive in the market. Digital marketing helps organizations lead their domain and rule the entire market by creating online awareness among their consumers. With the arrival of Web 3.0, the concept of digital marketing will be changed dramatically as it follows an enhanced level of marketing that focuses on multiple other levels of business and not just search engine optimization.
Customer satisfaction is the only goal for a leading Digital Marketing Agency in India. A leading company knows what to implement, how to improvise and when to adopt new changes into its strategies to provide unparalleled quality services to its clients. With the advent of Web 3.0, it becomes difficult to be stuck only on the basics of search engine optimization and the traditional methods of digital marketing to achieve excellent results. Today more and more businesses are embracing Web 3.0 as it’s time to adopt this new reality to experience enhanced customer experience, brand engagement, content strategy etc. The digital marketing landscape is changing quickly and therefore, the should focus on an upgraded and solid SEO strategy that can help a brand to rank higher in search engine results and drive more traffic and revenue growth to a business.
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