TripAdvisor Connect Ads will offer businesses a new opportunity to stand out from the crowd! TripAdvisor Connect Ads will aim to help businesses to leverage the power of the TripAdvisor brand on social media channels like Facebook and Instagram, to gain exposure to targeted and highly engaged audiences. What are TripAdvisor Connect Ads? TripAdvisor Connect …
There are many elements to consider when launching digital advertising campaigns, from potential reach to ad creative and sometimes it comes down to cold, hard numbers. This week we discuss the recurring question of: Is Facebook Advertising still effective or not? Facebook continues to be ‘fertile ground for advertisers’ across the board, with News Feed …
We have taken a look at some of the most recent Instagram updates and here is a round up of what’s new on Instagram. With over 500 million active users, it has been no surprise to us at FCDM, that some of the biggest feature additions this year were for Instagram Stories. The branded content …
Building valuable online customer reviews in today’s digital world is vital and we have compiled some top tips on what your business should be focusing on. It’s no secret that online reviews can have a significant impact on if potential customers will make a purchase from a business. Hence, building online reviews from your customers …
Need a Google AdWords Agency? FCDM can help you! So many business owners seem to find themselves trawling through search results online seeking an experienced Google partner, as they need a Google AdWords Agency. But how do you know what Google AdWords Agency to choose? At FCDM, we are certified Google AdWords Partners which is …
LinkedIn has made some changes to its ranking algorithm and has added some new features over the past few months. Here is a roundup of what’s new on LinkedIn. Algorithm Updates Aiming to create more engagement for users, LinkedIn is moving away from ranking trending content and putting more weight on niche-specific professional conversations. …
Mobile search is the fastest growing search, especially for people looking for local goods, services and businesses. Voice search is used to find immediate answers and relies upon a voice query while SEO is initiated from a typed text search in a search engine. In voice search, there are only three top results for mobile …