Webinar: Digital Marketing for Higher Ed — Conversion Optimzation

Are you doing everything you can to optimize your .edu to get the best return on your digital marketing efforts?

mStoner, Siteimprove, and SilverTech team up for a deep dive into digital marketing strategies and tactics that get results.

According to forthcoming mStoner research, approximately 80% of higher ed institutions have a budget for digital marketing. From email marketing to paid advertising, your .edu lies at the heart of your conversion opportunities. How can you ensure your digital marketing efforts are meeting your goals?

You’ll Learn:

  • Why you should invest in your .edu and its centrality to your digital marketing efforts.
  • What you should and shouldn’t do on a landing page to get conversions.
  • How to optimize your digital marketing campaigns for lead generation.
  • Tips and tools for setting budget goals on digital ad spends.


Meet the Experts:

Daniella Nordin, Director of Marketing, mStoner, Inc.

daniella nordin circle crop mstonerDaniella amplifies mStoner’s thoughtful research, strategic success, and data-driven results. She uses her passion for data to drive marketing strategies and increase engagement for mStoner’s clients and higher ed professionals. Daniella brings more than a decade of experience with digital engagement, social media marketing, online fundraising, and digital marketing to mStoner. A dynamic presenter, Daniella has shared her success stories at conferences including the CASE, HighEdWeb, MaGiC, and more.

Jason Douglas, Digital Marketing Sales Engineer, Siteimprove

jason-douglas-headshot-circle-cropWith more than a decade of experience in the digital marketing space, Jason helps clients create custom digital strategies to achieve their business goals. He collaborates with sales staff and leads business-focused discussions with clients and prospects around digital marketing and ROI. Siteimprove offers solutions to help businesses across many industries, including higher ed, gain business intelligence and drive revenue growth.

Lindsay Moura, Sr. Digital Marketing Strategist, Team Lead at SilverTech

Lindsay-Moura-HeadshotLindsay leads the Digital Marketing Department at SilverTech, a web development and digital marketing agency. For over a decade, Lindsay has helped her clients create valuable digital experiences using strategic marketing tactics. Prior to joining SilverTech, Lindsay worked exclusively with higher education institutions both large and small, all across the country. Lindsay enjoys building relationships with each and every one of her clients and ultimately becoming an extension of their marketing team.


Can’t make the live presentation on May 11? No problem, register and you’ll receive on-demand access to the webinar video, slides, and additional resources after the live-airing! 

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