Whether your company is just about to start or is looking to expand its customer base, digital marketing is one of the easiest ways and also an essential part of a company’s growth. In this case, using pay-per-click or several other advertising elements is a crucial part of attracting the right audiences.
Not only that, but there are several digital marketing analytics tools where you will be able to analyze your business growth.
Despite that, digital marketing is also a way where you can count your website’s visitors; you can see the potential leads who turn into customers, and so on. In this article, we are going to discuss the two pillars of digital marketing.
The Two Pillars Of Digital Marketing
Below we have discussed the two pillars of digital marketing, or else you can contact an expert digital marketing consultant.
1) SEO Or Search Engine Optimization
One of the best user experience tools, and also one of the most digital marketing trends, is search engine optimization. It has more than a hundred ranking factors, so that is why it is able to determine your website’s position in the SERP(search engine optimization).
In this case, search engines want to show the best websites to users and provide users with the information they want. Apart from that, it is also important to show the accurate result, and search engines do this.
With the help of SEO, you will be able to incorporate certain websites’ user experience so that it will ensure that your site gives the authentic and accurate details that users want. Here we have discussed a few examples of SEO techniques, such as:
Incorporating responsive design which can help users to use their mobile devices
Improving the website navigation so that it will ensure users can navigate your site
SEO will give you an idea of where you can incorporate certain custom content which will answer the users’ questions.
Inserting various phrases and keywords where your site, contents, and pages can optimize in a better way.
The Benefits Of One Of The Pillars Of Digital Marketing, Which Is SEO
SEO is an essential digital marketing technique that can help your business to reach and grow at a peak level. Below we have mentioned some of the benefits of SEO in digital marketing.
Business Online Visibility
One of the pillars of digital marketing is SEO. It helps to boost the online visibility of your website and brand awareness. The thing is, once you get the idea of incorporating the SEO strategy, then your website will appear at the top position in the search results. In this way, more users will be able to discover your online business.
Stand Out From Competitors
Another help that your website will get from SEO is that you can outrank your biggest competitors in the search results. This means SEO will help your online business website to establish credibility as an expert in the marketing domain. On the flip side, it will attract more new customers.
Increase Website Traffic
Once your website gets ranked in the SERP, then your website can automatically gain traffic. In this way, you will be able to get more users to visit your website, read your content, and will also check out your new products and sales numbers. Therefore it will be easy to generate revenue from your business.
2) SEM Or Search Engine Marketing
Another pillar is search engine marketing in the world of digital marketing. It is generally used as paid advertising. So you will be assured that your business’s products or services will be visible at the top of the SERP(Search engine result page).
When a user types any certain keyword, then SEM enables your business and shows it on the top of the SERP. Here we have come up with some of the best SEM tools that help to advertise your products and services at the top of the SERP.
The Best SEM Tools
Below we have discussed the best SEM tools so that you can get the desired result.
1) HubSpot’s Ad Tracking Software
While you are paying for the ads, then it is not about fun, but it is about generating leads and capital for your business. In this case, HubSpot’s tool will help you by analyzing the factor of how exactly ads are influencing the buyer’s journey.
It will help you understand which ads actually work and which are not. In this way, it will help you to understand which ads actually work and how the incorporated advertising helps your business to grow.
2) Google Trends
Google trends is another SEM tool that helps you to identify which search terms are trending and which are not. It is an incredibly useful tool for your SEM efforts.
We have discussed the two major pillars of digital marketing above in this article. These two pillars are mainly useful when you want to grow your small business. Apart from that, there are various segments that are parts of search engine optimization. In this case, every start-up business owner should have to follow these two pillars: SEO and SEM.
Thank you for reading till the end.